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Uber trades cars for horses for Cup weekend

It still gets me three years into living in Melbourne, that Victorians get a day off work, to gamble on horses, but hey, I’m happy to not have to come in tomorrow. While I will be avoiding the crowds personally and enjoying a day off, I’ve…

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Keeping the Hillary Clinton brand on track

  An interesting insight into the design process for the Hillary Clinton campaign brand identity. An interesting email conversation has emerged from early last year in regards to the branding work Michael Bierut and his team at Pentagram were developing for candidate Hillary Clinton’s Presidential…

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The unique and stunning world of microscopic images

The winners of the 2016 Nikon Small World Photomicrography Comp. have been announced. The competition showcases “the beauty and complexity of life as seen through the light microscope,” according to Nikon’s website. The pic above was shot by Douglas L. Moore of the University of…

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Six Degrees – Rebranding a key recruitment provider for the future

Leveraging brand to stay fresh when you’re at the top of your game. Six Degrees Executive is a specialist search consultancy, focused on the recruitment of mid-level to executive professionals across multiple industries. The business over the past 10 years have immersed themselves to become…

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Kodak rides the modern nostalgia trend to resurrect its brand

The once iconic photography brand is back with new products and its 1971 brand icon. After more than decade, Kodak are hoping to revive some brand nostalgia and engage a new generation. As a counter trend to the digital evolution, just about anything analogue in…

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Coles muddies the milk with undifferentiated brand

Farmers Fund milk brand clouds the issues As predicted Coles have started muddying the waters around fair Milk prices by introducing an undifferentiated milk brand called Farmers Fund to the market. The brand which ‘gives back’ 40c of each 2 litre carton to a Fund…

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Future Trend: AI creating brand opportunities you’d never dreamed of

New Tech Driving New Brand Trends Technology in general, and AI (artificial intelligence) in particular has been on the ‘new tech’ radar for years and the subject of Hollywood movies for longer still. But few who are not working in the tech space have grasped…

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No differentiation. Wesfarmers continues to cannibalise their brands.

Target gives up on brand differentiation and becomes another Kmart The remarkable turnaround of Kmart in the past few years has left its competitors scrambling to compete. The strategy has achieved its goal of killing Big W. However, in the fight, Westfarmers has also severally…

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Is Clementine Ford an ideal brand ambassador for feminism?

Today in our faced paced, transformative society, enabled though accelerated distribution of content digitally, information is at our fingertips. Social injustice that has previously been accepted as the status quo, we’re no longer standing for it. Who are we? I’m speaking for myself, 31 year old…

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How do I apply for a design job…? Tips from a designer, part 2.

When you apply for a job there are many things that lead to a strong application. We have put together some tips to help students, grads or anyone trying to get themselves out there in the design industry. This is part 2 of my 3-part series…

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lululemon continue to differentiate with community

Why lululemon is the new breed of brand A few years back I recall seeing a former Nike VP of women’s wear speak. She was asked what was the biggest change she’d seen in that category during her time at Nike. Her answer was the…

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100 years of brand differentiation – Audi stays ahead of the curve

“There’s no point in pushing forward if you’re always going the same way as everyone else”. This is a great line from a recent Audi ad which demonstrates the power of always putting yourself where your competitors aren’t and offering something different to your market. Audi…

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