H&M’s wonderful new Christmas ad shot by Wes Anderson

 retail branding agency

Come Together – A Christmas Brand Gesture

As the ‘content as entertainment’ train continues to gain momentum, Global retail brand H&M have teamed-up with film maker Wes Anderson to create a Christmas ad that is as quirkily cinematic as it is retail oriented. True to form and beautifully reminiscent of The Grand Budapest Hotel, Anderson indulges in tracking shots, pastel hues, smooth camera pans, and actor Adrien Brody. In Anderson’s signature style, the film is loaded with personality, which successfully transfers across to the H&M brand. The short film added almost four minutes of joy to my day, which is a pretty good return on investment for any brand relationship.

If you want to check out what other brands are doing this season, see our wrap up of Christmas 2016 ads here.

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more at…
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