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Festive Greetings to You

Wishing you all the best for a festive season filled with chilled vibes, good humour and plenty of great food. We’ll see you again in 2017. Save Save

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Digital to continue to take more share in 2017

Planning your budgets for 2017? Here’s what the experts are predicting in ad spend. Business Insider recently released a report that collated prediction findings from the big media houses for 2017. They found that Ad spend will increase in absolute terms, but year-on-year growth will…

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Sensory brand differentiation

Custom Apple accessory maker 12 South has created a ‘New Mac Smell’ candle for this Christmas. While it’s got plenty of headlines for obvious reasons. For me it raises the question: What do sensory branding do you do? We’re all aware of brands that have…

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Why Craft Brands are genuinely challenging the Goliaths

Is the age of the Goliath brand over? Author Ben Zifkin’s book The Rise of the Craft Brand, set’s out a compelling case for why smaller, craft-focused brands are set to become a force in the changing world of commerce. The world of brands and…

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The Trump Effect – When Consumers Say One Thing and Do Another

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. As we all know, recently Donald Trump was elected President of the United States of America, defying nearly every prediction and pre-poll. In the lead…

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SCN’s new brand architecture favours national advertisers over local listeners

D-Day approaches as Southern Cross Austereo (SCN) rebrands regional radio as Triple M or Hit. Next week, most of SCNs regional stations will get a new name and identity to align with the company’s city stations. This is largely a corporate brand architecture approach to…

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Ford & Lego – A surprisingly successful brand partnership

Meet #BrickPony, the love child of Lego auto brand Ford. #BrickPony is a life-size replica ‘1964½’ Ford Mustang V8 coupe made from Lego and Duplo bricks. Made out of 194,900 pieces of Lego and Duplo, it took around 1,200 hours to assemble by a team…

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If big brand Google was a guy

Everything you ask Google sounds a lot more stupid when you actually ask Google. A common phrase around the office is ….. “just google it!” This great little Youtube 5 part series brings to light some of the silliest & funniest google searches. Part 1 Part 2 Part 3  …

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Why Micro Influencers are every brand’s best friend

Micro Influencers can build your brand for less than you think. When most brand owners, managers and marketers think of social media influencers, they picture top shelf celebrities with millions of followers charging $100,000 per mention. And whilst these mega-stars are leveraging their huge followings…

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Nutella’s brand truth spoils the party again

Can an image change brand perception? McDonald’s recently introduced a Nutella Burger in its Italy restaurants. However, among the excitement of the new burger was a one image that was souring the publicity. A picture of the Nutella jar showing what is actually inside, has…

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New online mattress brand Sooma launches

Truly Deeply recently created a new online mattress brand from scratch. Sooma is well and truly in the market now so we thought we’d share our process of working with them to create a brand from scratch. Sooma is all about simplifying the mattress buying…

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Pop-Up Pub with a Purpose fits just three customers at a time

Smart Pop-Up Marketing must be on brand and buzzworthy. The payback for investing in a pop-up experience for brands really kicks-in when the concept has an element that powerfully connects with the brand’s strategic positioning, and doubly-so when the concept is news and viral worthy.…

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