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Yellow tail launches major US brand push with Super Bowl ad

Yellow Tail uses Aussie humour and cliches to promote their wine brand to Americans. Aussie wine brand Yellow Tail is making headlines as an outsider buying up big on the US Super Bowl. It’s also the first wine brand to air a Super Bowl ad…

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Sparkke Change : A beer brand with a true purpose

Booze with a Conscience Sparkke Change, has come to my attention in recent months as a refreshing challenger in the beer category. The brand shot to fame through a clever use of a Pozible crowdfunding campaign that went viral, sparking much needed awareness and interest…

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One in a Billion – Adidas aims for a new China market

Interesting times for brands as the Chinese market evolves. Global sports brand adidas have launched a new and noteworthy ad campaign aimed at the Chinese market. The last two decades are choc-a-block with beautifully shot, inspiringly heart-racing ads from all of the brands in this…

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Welcome Home Vegemite – Why some brands shouldn’t be sold.

Welcome home Vegemite – Back where you belong. With Australia Day around the corner, the recent announcement that publicly listed (and Australian owned) Bega Cheese is set to purchase Vegemite and a hand-full of other Kraft brands in a $460 million deal made my day.…

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Volley roots for change and outplays them all

Grass Roots campaign clearly differentiates and revives the brand Iconic Australian footwear brand Volley’s ‘grassroots’ campaign is doing wonders for the brand. Until recently, Volley was perhaps one of those brands that you might have questioned whether it still existed. Not any more. Volley are…

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Gorillaz launch their first single in 7 years, just in time for Trump’s Inauguration

  When you’re reading this, Donald Trump will be president of the USA… is this real life?  Today bands of calibre feel the need to really think innovatively on their album launch strategy since the era of streaming and downloading. Radiohead pioneered the trend of dropping an…

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Say Hi to Quinse, a new font designed by Truly Deeply’s Dave Ansett

Introducing a new display font called Quinse. Inspired by the style and character of French directional signage, Quinse is a confident and bold signature font perfectly suited to brand mark design, packaging design, headlines for publications, print and digital campaigns as well as retail point…

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A brand testimonial from President Trump (or someone who looks alot like him)

Why thank you Mr President Over the Christmas break I remembered us shooting this little testimonial from The Donald (or someone who looks a little like him) at an Entrepreneurs Organisation event a few years back. At the time Trump was a slightly maligned reality…

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Ikea bike strengthens the brand’s smart urban living image

Swedish home furniture giant Ikea’s commuter bike, ‘Sladda’ is another brand reputation proof point. Ikea has built their reputation on providing affordable stylish urban living. However, in the past couple of years, the brand has stepped up its product development to extend its dominance in…

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How Social Media will become a major influence on the way people buy in 2017

Social Media has already transformed consumer expectations of brands There’s no denying the way people discover and buy things online has dramatically changed and continues to do-so. Only ten years ago we were talking about how online and Google were changing the way people buy.…

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The 2017 Colour of the year is… Greenery.

Setting the colour trend for 2017 Annually global colour standard; Pantone release their trend prediction for the colour of the year, a color that reflects the current cultural climate. The colour of the year is a symbolic color selection; a color snapshot of what we…

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