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The McKinnon Prize brand launches to the world

Celebrating a truly visionary organisation (with a brand to match). We’re so incredibly proud of our client The Susan McKinnon Foundation with the launch of the McKinnon Prize in Political Leadership at Parliament House in Canberra yesterday. The McKinnon Prize in Political Leadership is a…

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Online and offline become one but brands still slow to adapt

The end of the digital offline divide is in sight or it should be. FSFK’s Future of Retail 2018 outlines how companies can transform their stores into experience centres that extend their supply chain and digital commerce platforms, creating mutual value with a focus on…

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Our Public Sector Week branding and event activation design

A big, bold brand for an event for big ideas IPAA Victoria Public Sector Week 2017 is the only event that brings together the entire Victorian public sector in one location to drive fresh thinking and a create a better future for all Victorians. The…

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Bank First or Customer First? Confusing rebrand messaging.

New look, new name with a contradictory sales pitch. Next month Victorian Teachers Mutual Bank will relaunch as Bank First. The new name and identity gives the bank a much simpler and stronger name to compete with other mutual banks. It also shifts the brand…

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Social Media connects us to community with the results of the same-sex marriage survey

  When used for the greater good Social Media can spread positivity, incite celebration and connect us with community in a very powerful way. This was the case last Wednesday when rainbow colours and images of elation filled most of our social media feeds after…

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Private School differentiates their brand with plenty of puff

A Unique Brand Soundtrack. I was out for a run recently (paying for it today) and as my path took me through a beautiful patch of suburban Melbourne I was greeted by the faint strain of bagpipes. The sound was at once foreign and charmingly…

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Department store Myer shows their branding game can still hit a winner

Anyone who’s ever worn heels for a day at the races, the idea of taking them off before you start the long trip home has enormous appeal. At this year’s carnival, Myer were giving away comfortable, practical, and not completely unstylish, branded slides – manna…

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Australian winemakers fight to keep the prosecco name and their brand value.

Trademark and naming battle. Should Aussies fight to keep using prosecco or create their own regional or wine style brand? Following on from France‚Äôs successful trademarking of Champagne, Italy is now trying to stop Australian wineries using the prosecco name. The challenge to the use…

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A delicious Easter shopping center brand activation for Lindt

Six Tips for Shopping Center Brand Activation. Westfield London created this brand activation with Lindt Chocolates in the UK. The magic meadow and maze enchanted children and families who engaged with several giant, iconic gold Lindt bunnies and Master Chocolatiers. Designed to drive sales throughout…

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A lesson in design from Japan

I recently visited Japan to satisfy my life long obsession for all things Studio Ghibli and my fascination for Japanese culture. I was determined to soak up as much inspiration from all aspects of the country to feed into my design practice, and there are…

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Melbourne Cup Carnival Marquees – A brand investment or ego-driven indulgence?

I have to admit I love this time of year. As the Spring Racing Carnival hits full swing, Melbourne turns into a town of glamour and excitement where it seems everyone is a racing aficionado, and dressed accordingly. As the center of the Carnival universe,…

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The Race That Stops A Nation

On the first Tuesday in November in Australia the nation stops for the running of the Melbourne Cup. It is Australia’s most prestigious thoroughbred horse race for three-year-olds and over. It is the richest ‘two-mile’ handicap in the world and one of the richest turf…

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