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Colourful creations for Pride month

As June comes to an end, we thought we would showcase 7 colourful designs celebrating Pride month this year. Each year, the LGBTQ community use the 30 days of June to commemorate the Stonewall riots which occurred in June 1969. This particular month reminds everyone…

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2018 Craft Beer Branding Trends.

  Beer + artisanal craftsmanship + great design. What’s not to love about craft beer? Show me an consumer category dominated by large corporations, and I’ll show you a craft revolution waiting to happen. After decades of the world beer market being owned by the…

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Disruption is the key to real brand growth

New Report shows less than 1 in 10 brands grew between 2014 and 2017. Research agency Kantar Millward Brown’s analysis of the BrandZ™ global database shows brand growth is getting harder but disruption makes the difference. Brands that had achieve significant growth are doing so…

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No Stranger than the past: Behind the brand titles of Stranger Things.

  I remember sitting on the brown leather couch in my parents ‘den’ watching Goonies on our Rankarena television. It was the 80s and we had a shag pile rug on the floor, mission brown with green striped curtains and circular patterned orange cushions. The…

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Some words of wisdom from designer and illustrator, Zach Hobbs.

  As well as working as a communication designer at IDEO, Zach Hobbs creates experimental, abstract, and satirical artworks that resemble the sharpie rendition of a bad acid trip. I was lucky enough to interview Zach recently and wanted to share with you his insights…

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Crayola brand takes colour to a whole new level

Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…

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Palmer rebrand not really a rebrand at all

Palmer United Party changes name to United Australia Party When is a rebrand not really a rebrand? When you change your name and maybe your logo but nothing really changes. That is exactly what Clive Palmer seems to be doing. Clive has announced that Palmer…

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Vale Anthony Bourdain

Like many people throughout the world, I was deeply saddened to hear about the recent death of Anthony Bourdain. A man with a desirable, dynamic and authentic personal brand, he was not your average celebrity chef, author, travel documentarian, and presenter. Bourdain introduced us to…

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Sberbank’s Neighbourhood Campaign – A clever piece of bank branding

Building a commercial banking brand connected to community value The best brand campaigns are those that connect a product or service with a need (conscious or unconscious) in a way that paints a vivid picture of a mutually beneficial outcome. In the case of this…

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Truly Deeply named best branding site in Australia again for 2018

Hooray for little old us. O.K. so we’re a little uncomfortable with blowing our own horn, but here we are doing just that. Still, we’re pretty proud to have been named as Australia’s best branding blog/web site again for 2018 in the Feedspot rankings. Our…

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Why the world’s leading ad agency outsourced their rebranding

Leaders stick to their knitting. I recently read with great interest about the rebranding of global ad agency Ogilvy. The agency recently announced a global re-founding. “designed to clarify the company’s purpose, simplify its structure, and unify behind one single brand: Ogilvy.” Born in 1948…

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13Cabs rebrands to stay relevant

13Cabs campaign attempts to revive the brand but is it too little too late? In an effort to combat Uber and make the traditional taxis more appealing, Cabcharge has revamped their 13Cabs brand. The uppercase blocked typemark has given way to a lowercase ‘cabs’ with…

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