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Retail Brand Hack; Rethinking the butcher store with vending machines

Applestone Meat Co. turns old tech into a new convenience brand proposition. Applestone Meat Co. is a butcher brand with two outlets in NYC. They are butchers who use their philosophy as a brand differentiator. As they say on their web site: The meat industry…

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The Silo Art Trail : Australia’s largest outdoor gallery

Patchewollock, Fintan Magee Considered one of the world’s top places to road trip due to the never-ending open stretches of road, outback Australia is a dream come true for those wanting to venture off the beaten track. Now there is another reason which combines both…

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Brilliant Brandertainment from John Lewis & Partners + Waitrose & Partners

Wonderful Brand Story-telling. The UK retail landscape has recently welcomed a notable rebranding with launch of the new John Lewis & partners and Waitrose & Partners. Complex architecture and relationship between the two brands aside, the brand design work and typography are stunningly elegant in…

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Art with Heart 2018: A True Cause

  Our annual art exhibition Art with Heart, which will take place on the 24th of October, is now open for entries from the design community. This year’s theme is ‘True’ in recognition of our selected charity StartOut, a local health promotion charity providing regional outreach…

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4 nifty games to help refine your design skills.

  The folks over at Method Action have created some nifty little games to help you learn, refine or test your design skills. Method of Action was born in 2011 and was a collaboration between María Munuera and Mark MacKay.   Kerning Game Think you’re the kern master? Test…

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A place brand in the making.

  Maker Park is a proposed adaptive reuse park that will revitalize an unused industrial site on the waterfront in Williamsburg, Brooklyn. Conceived by a group of community activists, the initiative will transform the seven-acre site formerly known as the Bayside Fuel Terminal into a hub for…

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Good brand advice is not expensive if you can recognize its value.

The Value of Good Advice. Recently I re-read Confessions of the Pricing Man by Hermann Simon, arguably the best book ever written on the subject of pricing. I’ve always seen the subject of pricing as directly connected to branding. As Simon says: “People have asked…

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Fake personal branding. Have we moved from real people to puppets?

No longer true blue, Aussie pollies are being shaped to ‘fit’ the party image and narrative. The role of personal branding has been impacted significantly by the shift towards more populist politics. In the past, political leaders like Whitlam, Hawke, Menzies and even Howard stood…

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The 3 golden brand rules to standing out in a crowded market

The strategic brand thinking at the heart of every successful brand. Over the weekend I was having a conversation for the thousandth time with the owner of a relatively new, fast growth business who I realized was hearing it for the first time. The conversation…

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Nike puts brand values first with Kaepernick campaign

Are brand values are more important than brand value? Nike this week rolled out their 30th anniversary ‘Just do it’ campaign featuring the ex 49ers quarterback Colin Kaepernick. In a move that will define the brand for the future, Nike have made an incredible brave move.…

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U.S. Open rebranding confuses Simple with Simplistic

The new brand identity for the U.S. Open fails to impress. Watching the U.S. Open tennis on the weekend I copped an eyeful of the tournament’s re-branding for the first time. Somehow I’d missed the commentary on the rebrand in the lead-up to the event’s…

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Truly Deeply rebrands Ultrasound Training Solutions to Zedu

New proposition, name and identity for leading ultrasound educator and trainer.  The new brand proposition provides Zedu with a compelling new brand story, messaging, personality and a new inviting tagline that encourages their learners to “see the difference, be the difference”. This was further reinforced…

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