B2B Brands tap into the Experience Economy with Pop-Up Offices

co working branding

Long the domain of retail and eComm brands, this new pop-up office from design is giving B2B businesses a entree into the experience economy.

Consider a professional services firm (like say… a branding agency) popping-up an office at the beach, opposite the markets, at a CBD park and offering local businesses free brand consultations as a way to build awareness and attract prospective clients. The idea really grows legs when it becomes a sales office for a property developer, able to relocate to wherever their prospective audience is at any given time. This could be a sales office for a specialist car insurer popping-up at race meets, a health insurer popping-up an inquiries office opposite a different railway station each day or a portable Tourism Office for a city or travel destination. The opportunities to re-imagine the office as a branding asset are endless.

These clever portable office pods are the work of South African business; Work & Co. They are powered by solar, very smartly designed and built for purpose with a large screen and a small kitchenette. You can find out more about the product here.

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Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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Photos from Work & Co.

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