Blog

By Category


The Economist Climate Issue – Powerful Information Design

Beautiful and Provocative Information Design. The Economist has recently released an issue focusing on global climate change; an issue that is timely, pertinent and cuts across almost every topic of relevance to their readers. Working with climate scientist Ed Hawkins who is known for his…

Read more »

Harvard Business Review study finds which type of brand marks are more effective.

The Holy Grail of Brand Effectiveness. One of the toughest parts of rebranding is the risk associated with selecting which brand mark concept to choose. There are few business decisions where so much comes down to a single choice quite as graphically as this. With…

Read more »

Archivio Graphica Italiana – A tribute to Italian Graphic Design.

Today’s post is unashamedly for our brand design obsessed readers. Apologies to those who don’t suffer this affliction, but for those who do – enjoy! Archivio Graphica Italiana is an online archive dedicated to the Italian graphic design heritage. This work of passion covers ‘the…

Read more »

A brand model for SMEs to build long term business value.

The case for increasing the focus on branding in your business. Watching a video by US brand educator Chris Do recently I came across this simple illustration that captures the concept of the brand circle of behavior. Many brands, especially for start-up, early stage and…

Read more »

Pantone announces the colours set to dominate in 2020.

‘Trecking’ is the colour theme for brands to pay attention to. Each year PANTONE Colour Institute announces the colour or colours set to influence the way brands go to market in the year ahead. Driven by consumer psychology, these colours are often reflected through fashion,…

Read more »

The psychology that drives resistance to branding change.

A Critical Step in Rebranding Strategy. Over recent months (and maybe years) we’ve tracked a growing consumer activism speaking out against changes to brand identity. Whether it’s global fashion retailer Zara, U.S. grocery chain Giant Eagle,  The City of Frederick in Maryland or most recently,…

Read more »

Doritos ‘No Logo’ ad misses the point.

Doritos Clever Thinking Only Outsmarts Themselves. Doritos is set to launch an ‘anti-ad’ campaign to appeal to Gen Z, who is research tells us are averse to traditional advertising tactics. The snack food brand plans to ditch its logo, replacing it with a recognizable triangle…

Read more »

Why heuristic bias is bad for your brand

A highbrow challenge for brands of every description. As defined by Wikipedia; A heuristic technique is any approach to problem solving or self-discovery that employs a practical method, not guaranteed to be optimal, perfect, or rational, but instead sufficient for reaching an immediate goal. When…

Read more »