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You’ve come a long way Barbie

The 2020 Barbie range steps-out with inclusiveness. Loving the way the Barbie brand has kept pace with society and arguably takes a leadership role in diversity and inclusiveness. The range of Barbie dolls includes35 skin tones, 9 body types, a Barbie in a wheel chair,…

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Woolworths ranked most valuable Aussie brand for 2020

Brand Finance ranking of the most valuable brands for 2020 has just been released. Amongst the Australian brands, Woolworths has reclaimed the top spot, overtaking Telstra, after recording a 5% uplift in brand value to AU$11.8 billion. The study also showed that Woolworths has eclipsed…

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Burger King’s invitation to Harry and Meghan.

A Right Royal Bit of Branding Fun. I’m loving this brand campaign from Burger King leveraging the global interest in the current Royal family split. Creating timely brand ads that connect with something as newsworthy as the royal split is not a new idea, but…

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Apple impresses with Chinese New Year short film shot on iPhone

It’s not an entirely new trick, but Apples latest piece of brandertainment has been shot entirely on the latest iPhone. And there’s plenty to like beyond showing-off the capabilities of the iPhone 11 Pro. The film, about three generations of Chinese women coming together at…

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