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A thought for these crazy times from Winston Churchill.

Love this Churchill quote spotted on the lobby screen of a Melbourne hotel. We’ll need to be doing alot of this together over the months ahead.

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COVID-19 update

Truly Deeply is working from home. In light of the current situation, our team are now working from home and practising social distancing but we’re not slowing down. We are still working normal hours, just relying more on technology. While we can’t meet in person,…

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Why Traditional Brand Positioning Works in Disruptive Times.

I saw a post this morning on social that said; “What a year this last week has been”. As the world seemingly accelerates into economic turmoil I’ve been reflecting on the learnings for brands from the GFC. The one thread that stands-out for me above…

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The 6 steps to managing your brand through coronavirus-19.

Now is not the time for your brand to batten down the hatches. For any brand born since the Great Depression, the current global pandemic is creating an environment of challenges and chaos never seen before. The extent, speed and impact of these changes have…

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McDonalds releases burger scented candles

Branding Madness or Genius? As part of its Quarter Pounder Fan Club, McDonald’s have released a set of candles that smell like the ingredients of a Quarter Pounder, including; 100% Fresh Beef, Ketchup, Pickle, Cheese, Onion, and Sesame Seed Bun. Before we claim this as…

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Truly Deeply recognized as one the top 30 brand strategy companies in the world.

NEW YORK (PRWEB) February 20, 2020 Recognition for our brand strategy expertise. One of our favorite topics to write on is brand effectiveness, and specifically the positive commercial impact of brand strategy and brand identity. A growing body of research continues to demonstrate that consistent,…

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