Apple regains crown for most valuable brand

brand value, top brands, brand strength

Kantar releases the BrandZ global ranking of most valuable brands in 2022

Apple has reclaimed its status as the leading global brand in 2022. Rising from the third position last year, Apple has increased its value by 55% and is on track to be the first trillion-dollar brand.

BrandZ estimates Apple’s brand value as $947.1bn and attributes the brand’s success to “a high degree of differentiation and continued diversification across its hardware, software, and services portfolio”.

Google jumps to second place, increasing its value by 79%. Amazon, Microsoft, and Tencent make up the top five. The top 10 is still dominated by US brands. China’s Tencent and Alibaba retain their top ten status with France’s Louis Vuitton making a new entry at 10.

Rank 2022BrandCountry of OriginBrand Value ($M)% Change
10Louis VuittonFrance124,27364%

America still dominates the top 100 with 56 brands. The number of Chinese brands dropped by four, to 13. European brands still accounted for 18 with brands from Argentina and Saudi Arabia making the list for the first time. There were no Australian brands that made the Top 100.

The combined value of the world’s Top 100 brands has increased 23% to $8.7 trillion in the past year, demonstrating the strength of these leading brands to continue to grow despite turbulence in the global economy.

brand value, top brands, leading brands

See the full report here.

Images courtesy of Apple and BrandZ

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