It’s been footy fever here in Melbourne over the last few weeks, in the lead up to the grand final being played on the weekend. With the Australian Football...

Brand slogans/taglines are an essential element of advertising; typically short their job is to encapsulate what a brand is all about. Occasionally an advertising slogan/tagline comes along with that...

In an increasingly complex and competitive market, one non-profit organisation is leading the way in brand transformation. Baptcare, a faith-based provider of care and support services, has partnered with...

In the ever-evolving world of building and construction, staying relevant is paramount. When IND Window Fabrications (IND) found itself at a crossroads, it turned to branding agency Truly Deeply...

Healthscope partnered with Truly Deeply to revitalise their EVP and create a compelling, authentic employer brand.

Key steps to successfully implement and launch your new brand.

Create a unique, authentic and compelling Employee Value Proposition (EVP) and reap the rewards for your business and brand.

The new brand name, strategy, and identity for the oyster farming equipment. Rebrand from Zapco to Submurge.

A discerning new brand helps transform a heritage financial service for new generations.

How to pronounce the world’s most famous brands correctly Consistency is vital to protect a brand’s image and the pronunciation of the name is often a constant battle, even...

While many firms leverage their global network, Gadens is proudly focused on Australia and needs to communicate a very different proposition to attract employees. Truly Deeply worked with Gadens...

Brand naming can be hard, but it’s easy compared to brand renaming. Brand naming: coming up with a strategic, relevant and available name for a new company, product or...

Flash, boom! Neon takes us back to the era many of us now yearn for. Neon has been a strong trend this year with so many influences from the...

  How many of the world’s leading Champagne, wine, beer or spirit brands are your pronouncing correctly? For the third in our series of how to pronounce brands, we’re...

Located in the heart of Melbourne’s CBD, 357 Collins St is a prestigious office address that has been transformed into a vibrant new precinct. Working closely with Frasers Property,...

How to pronounce the world’s leading car brands correctly. From the French, Italians, Germans to the Japanese, many car brands are mispronounced. This can be caused by a misunderstanding...

Brand architecture can be a tricky beast to get right but CSL’s new group brand is a good example of how to move to a master brand approach. With...

What you need to know before rebranding Before you consider rebranding, understand why you are doing it. It may seem obvious, but it’s important to get clarity and alignment...

The power of understanding branding trends. As with all aspects of brand and marketing, consumers and businesses over time build firm associations between how a category of brands look...

Geoff Quinlan in previous roles as Tournament Director, Brisbane International 2017 with Sieger Grigor Dimitrov and Finalist Kei Nishikori – Pat Rafter Arena – Brisbane – QLD – Australia...

When it comes to brand identity briefs, they don’t get grander than this. Every four years when the Olympic Games roll around we are treated to perhaps the most...

Brand Strategy provides clear direction for business growth Fonda Mexican is a group of eight restaurants located in Melbourne and Sydney. Fonda have redefined Mexican in Australia, shifting market...

The argument for breaking the conventions of brand identity design. One of the strongest principles of branding is less is more. A simple brand proposition with a single clear...

  Having recently returned from living and working in London for 3 years I’ve been keeping up to date with the happenings, particularly in one of my favourite areas,...

The Value of Good Advice. Recently I re-read Confessions of the Pricing Man by Hermann Simon, arguably the best book ever written on the subject of pricing. I’ve always...

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing...

Things were remarkably different at Wimbledon last week when Roger Federer stepped onto centre court for his first appearance of the tournament, surprising us all by wearing new sponsor...

Nalgona Positivity Pride’s bold move good for the brand California-based clothing brand, Nalgona Positivity Pride released a controversial statement specifically to its ‘White Allies’ asking them to not wear...

New name, strategy and identity for major Canberra shopping centre Working together with key stakeholders, we helped refine and reposition one of Canberra’s main shopping centres. The new brand...

A powerful, purpose led and culturally sensitive brand that protects, connects and inspires. The Keeping Place has a bold vision to be a sustainable digital cultural centre for all...

Strategically realigning leading security and digital consulting firm for growth. Olivier Lambel, Shelde’s Head of People Experience says that the brand has been completely recreated, with purpose and identity....

Brand leaders Every great brand we’ve created or worked with over the years has had one thing in common: great brand leadership. That is the individual or individuals who...

Standing out from the crowd in a summer of sport. So what’s notable about a bank choosing an Olympic gold medalist basketballer and an Australian Open tennis Champion to...

As brands and businesses we can have a profound impact on the world beyond just making money. Many brands are starting to realise the value of operating in a...

New brand proposition, identity and packaging taps into market gap for a premium Australian made brand specifically designed for the Chinese market. Everything from the positioning, messaging and personality...

The recruitment process is a two-way street, not only are you trying to find the right candidate, that candidate is also assessing your organisation to see if you’re going...

Brand values form an integral part of your brand. Drawing on the very soul of your organisation, they are designed to unite, inspire and guide brand-led behaviour, enabling employees...

It doesn’t matter how much you spend on strategy, branding, creative, media or reputation if there’s something wrong with your culture. As Uber is currently proving. It’s impossible in...

Your employees produce your products and deliver yours services, if they don’t embody the same values, behaviours and purpose as your organisation there will be a misalignment that will...

  With the average person spending around 1842 hours at work per year we believe happiness and a healthy work culture are an imperative part of day to day...

What is it about motorcycle brands? Harley Davidson has long been held-up as an example of branding at its finest. There’s something about the emotional connection between people who...

How do you lead, when everyone’s their own leader? Recently I read an article on the Design Business Council blog by Greg Branson about how CEOs are adapting to...

The gold medal for the longest running strong economy goes to… On April 1st Australia is to to achieve a truly remarkable milestone, and one that most of us...

  Have you thought about switching to brand? For any account handler / client service person looking to scratch an itch in their career path, in particular those working...

There’s more to branding than meets the eye Recently a small, independent supermarket opened at our local shopping strip. I was immediately drawn to the name and brand identity...

Fresh New Retail Design from Japan Tokyo has rightly earned the reputation for a city that thinks outside the square. Japanese design culture is often fresh, innovative and disruptive,...

Taking a Nude approach. Domestic glassware brand all about simplicity. Nude is a new domestic glassware brand that insists “simple is beautiful”. Nude want to appeal to a younger target market...

Calvin Klein founder discusses how current practices within the fashion industry are not good for the long-run The power of a brand essence has diminished over time within the fashion world....

Is sexism in advertising diminishing? Getty Images released a statistic this week citing that search terms for “empowered women” has increased by over 700% in the last year, which...

Not-for-profit providers pushed to market The National Disability Insurance Scheme, NDIS, was designed to support a better life for Australians with a significant and permanent disability, and also their families and...

An honest portrayal of a city’s grim and glory. Place branding is all about capturing the spirit and feel of a country, city or region in a way that...

Uber has just announced a brand re-fresh to align with their current brand strategy and philosophy but more than that they have engaged their audience by communicating their brand story and...

Do you have a Single Customer Engagement Mindset? We were talking brand engagement with a client recently and I was reminded of this You Tube clip from the Sasquatch...