Nike puts brand values first with Kaepernick campaign

Are brand values are more important than brand value? Nike this week rolled out their 30th anniversary ‘Just do it’ campaign featuring the ex 49ers quarterback Colin Kaepernick. In a...

How to define brand values: Creating the living brand world

Brand values form an integral part of your brand. Drawing on the very soul of your organisation, they are designed to unite, inspire and guide brand-led behaviour, enabling employees...

Australia's brand values held to ransom by our politicians

Australia’s international reputation has taken something of a beating in recent months. If we consider this reputation as our country’s brand, then we are ignoring the golden rule of...

Apple’s ‘Hometown’ reminds us that powerful brands are built on strong values.

For many brand owners, marketers and managers, choosing a strong set of values for the foundation of your brand can be an unsettling prospect. The temptation to create a...

Patagonia: A purpose driven brand living their values everyday

Last week I was powerfully engaged by a brand that I’ve never purchased a product from before. Patagonia, the outdoor clothing brand were featured in the press recently because of a...

Old Values = Fresh New Retail Brand

London’s aBuzz About ‘Unpackaged‘ London has long been one of the worlds greatest retail cities – a place where new concepts are launched and sunk every day with barely...

A Brand Chat with Geoff Quinlan, Racing Queensland CCO.

The one thing I’ve learned about branding is… be absolutely clear about your purpose. Over the years we’ve had the opportunity to work with a whole host of inspiring...

Why Traditional Brand Positioning Works in Disruptive Times.

I saw a post this morning on social that said; “What a year this last week has been”. As the world seemingly accelerates into economic turmoil I’ve been reflecting...

Vampr, the music social brand we created is going for crowd funding

A couple of weeks after the successful funding of How Now, the ethical milk brand we created, another of our brands is chasing crowdfunding. Vamper, the largest music social network...

Morrison and Shorten fail to build brand differentiation

Spot the difference: Neither of the leaders has an engaging or distinctive personal brand. While the polls have consistently pointed towards a narrow win for Labor, they also highlighted...

Our Brand Strategy for Fonda Mexican sets the path for future growth.

Brand Strategy provides clear direction for business growth Fonda Mexican is a group of eight restaurants located in Melbourne and Sydney. Fonda have redefined Mexican in Australia, shifting market...

The surprising case for multiple brand mark identities.

The argument for breaking the conventions of brand identity design. One of the strongest principles of branding is less is more. A simple brand proposition with a single clear...