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A Colourful Experience

As humans we are fairly habitual beings, so it is exciting when we find that someone has put some thought into encouraging new interactions with an existing space. The indianapolis museum of art (IMA) has commissioned Los Angeles-based Ball-Nogues Studio to create a site-specific, architectural…

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Truly Deeply wins 2010 MADC Awards

Last Friday night the winners for the 2010 Melbourne Advertising and Design Club (MADC) Awards were announced. The annual MADC Awards celebrate excellence across a range of advertising and design categories, encompassing print, radio, television and ambient media. We were excited to see that Gelati…

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Packaging the NYC experience

Justin Gignac, a New York City based artist and entrepreneur, collects rubbish…pieces of New York City’s culture, documenting instances in time as archeologists have done for thousands of years. Gignac began selling garbage in 2001 after co-workers challenged the importance of packaging design. To prove…

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Dulux’s ‘Walls are Dancing’

Three weeks ago I wrote a blog about Dulux’s stunning ‘Let’s Colour’ Brand Campaign and the Let’s Colour Project – a worldwide community initiative with one goal in mind, to brighten up the world by transforming grey spaces with vibrant colour. Well the team at Dulux…

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Cross-Cultural Meanings of Colour in Brand Design

Colour affects us physiologically and psychologically, consciously and subconsciously. Colour is used to shape and define our lives, our habits, our values and our feelings. The colours we choose to wear and to decorate our homes give others personal insight into our emotions and how…

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The Power of Colour – in Art & Brand Design

In life you often meet people who are passionate about what they do, but it is far more exciting to find someone who is completely obsessive. The beautifully colour sensitive installations of Swedish sculptor Michael Johansson are such an illustration. “I am fascinated walking around…

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The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, instantly recognisable brands. Colour in Brand Design Every touch point of a brand plays a vital role in brand recall, but…

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The 5 Fundamentals of Great Annual Report Design

The Code of Great Annual Reporting For 20 years we have been developing corporate brands and communications. Our work has seen us decode much of the brand and corporate communication landscape, working for businesses across all sectors operating in national and international markets. AR:ReView is…

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The Sky is C Sharp – Colour and Brand Design

Little Red Riding Hood never wore red, she wore grey. Roses are light black, lemons are dark white; and Italy, Ireland, and France share the same flag. A glass of orange juice is a glass of grey juice. Blood and petrol look the same. I…

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All for a good cause – the Grill’d brand

Over the past month ‘Mo Bros’ around the world have been growing facial hair to support men’s health while raising awareness of prostate cancer and depression. Since its humble beginnings in 2004, when only 262 Mo Bros’ registered, the annual Movember campaign has been a…

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Cultural sponsorship or merely advertising?

In the past Venice was thought of as one of the most romantic cities in the world, these days it seems that the romance is fading and advertising is taking its place. Today the Venetian authorities are doing restoration work on the Doge’s Palace and…

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Stick to your Knitting – brand strategy with social conscience

Innocent drinks in the UK (the original juice with attitude) have outdone themselves this winter. Partnering with Sainsbury’s supermarket chain in the UK, Innocent are donating 50p from every smoothie sold to charity Age Concern to help keep older people warm for the winter. To…

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