Blog

By Category


Michael Hughes provides tips on rebranding for CPA’s ‘INTHEBLACK’

This month’s INTHEBLACK features an article focused on rebranding. “Brand refresh? What you need to know” provides insights for companies when considering a brand refresh. Truly Deeply’s Managing Partner and Strategy Director, Michael Hughes was featured in the August edition of the magazine. Read the…

Read more »

Rebranding for the right reasons

What you need to know before rebranding Before you consider rebranding, understand why you are doing it. It may seem obvious, but it’s important to get clarity and alignment with key stakeholders on the reason for the change. This is not just about marketing –…

Read more »

Patisserie rebrand brings to life unique product and drives brand growth

Truly Deeply is excited to share the new look Vienna Patisserie, a unique fusion of traditional European cakes and pastries with a modern Australian twist. From one small cake shop in Kew, the rebrand has helped Vienna Patisserie secure a new store in Canterbury’s prestigious…

Read more »

Amazon retains its most valuable global brand status

Kantar BrandZ has released their Most Valuable Global Brands for 2021 and it demonstrates the power of strong brands, particularly in a crisis.

Read more »

Truly Deeply creates new place brand, Ellerton

We are proud to introduce our brand strategy and design work for Ellerton, a new residential community in Melbourne’s west. The Ellerton brand draws from its surroundings and the diversity and energy of its people. It’s a celebration of being at the heart of the…

Read more »

Truly Deeply creates the brand for innovative school software, Zunia.

Research, stakeholder engagement, brand strategy, naming and brand identity for a novel school experience and management solution. An innovative new solution from Education Horizon’s Group (EHG). Zunia brings together the best and most powerful functions of the group’s existing products into one intuitive platform. Paul…

Read more »

Track your rebrand to drive long-term business growth

If you’re considering a brand review or rebrand you’ll probably need to measure and justify this investment. But seeing real results from any brand investment takes time. That’s why we recommend setting up a regular brand tracking study from the outset and then running it…

Read more »

Leading CMOs prioritise Brand Strategy in the pandemic

Recent survey finds that more than a third of marketers see brand strategy as most important amid uncertain times. The Annual CMO Spend Survey 2020-2021 research provides detailed insight into how top marketers are adjusting their budget and marketing investment plans due to Covid-19. Amongst…

Read more »

Truly Deeply designs Porsche’s Torque Magazine

We’re proud to share the latest edition of Porsche Centre Melbourne’s Torque Magazine. Designing, printing and distributing a 52pp magazine during a pandemic certainly presented some challenges, but Porsche fans were not left wanting this year. Despite our design, production and client service teams all…

Read more »

Media consumption up, especially video content as a result of COVID-19

New study reveals rapidly changing consumption as a result of Coronavirus (COVID-19), with many signing up for more streaming services. As the coronavirus outbreak continues, more and more communities, industries, and businesses are feeling its effects. Staying informed at this time is crucial. A new…

Read more »

COVID-19 update

Truly Deeply is working from home. In light of the current situation, our team are now working from home and practising social distancing but we’re not slowing down. We are still working normal hours, just relying more on technology. While we can’t meet in person,…

Read more »

Woolworths ranked most valuable Aussie brand for 2020

Brand Finance ranking of the most valuable brands for 2020 has just been released. Amongst the Australian brands, Woolworths has reclaimed the top spot, overtaking Telstra, after recording a 5% uplift in brand value to AU$11.8 billion. The study also showed that Woolworths has eclipsed…

Read more »