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Back to Neon. One of the big brand trends of 2022.

Flash, boom! Neon takes us back to the era many of us now yearn for. Neon has been a strong trend this year with so many influences from the 80s and early 90s. Nostalgic branding is very powerful, especially as millennials (my generation) are most…

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Pride month – No shortage of brand support but is it genuine or just a Drag Race?

June, the Pride Month, is almost over and the competition between global brands on who wore the Rainbow better is coming to an end. Many global brands, especially in the USA, filled their social media accounts with glitters and confetti and happily attempted to outshine…

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