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Why Traditional Brand Positioning Works in Disruptive Times.

I saw a post this morning on social that said; “What a year this last week has been”. As the world seemingly accelerates into economic turmoil I’ve been reflecting on the learnings for brands from the GFC. The one thread that stands-out for me above…

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Tokyo 2020 Olympic Games Branding

When it comes to brand identity briefs, they don’t get grander than this. Every four years when the Olympic Games roll around we are treated to perhaps the most plumb job in the world of branding. The games combine the perfect branding brief – a…

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In-N-Out Burgers launches branded kicks

The Holy Grail of Branding. When designing a brand identity for any brand, but especially a consumer brand, we look to develop visual brand assets than can become instantly recognizable to their loyal fans. These assets allow a brand to be creative in what it…

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McDonald’s de-brands to make a bold brand statement.

The power of brandless branding. Loving these new ads for McDonald’s by Leo Burnett in London. The holy grail for branding is when you’re able to remove your logo and the visual language of the brand, the product or the product description alone communicates who…

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Type Design Trends for 2020

The future of fonts. As we count down to the end of the year and start getting our heads around 2020, my mind begins to wander to what design trends will impact the way brands present themselves in the decade ahead. We wrote recently about…

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Recognizing the World’s Best Type Design for Branding.

Celebrating typography as a valuable branding asset. Type foundry Monotype have this year launched the Type Champions Award, to recognize brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities. A panel of branding experts selected 12 companies…

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The Paris 2024 Olympic Games branding creates a stir

The recently revealed brand image for the Paris 2025 Olympic and Paralympic games has created something of a stir on the web. As with every other category, the market gets used to a consistent approach to how the brands in that market will present themselves,…

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Apple’s store design beautifully integrates branding and product.

The power of a beautiful design idea. Wander round Apple’s iconic 5th Avenue store in NY and you’ll come across this brilliant piece of retail brand design. Whilst the easy solution would have been a wall full of product (after all the beautifully simple Apple…

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31 New Killer Custom Typefaces

Custom font design a branding hero. Over the years we’ve published several collections of our favorite customer designed fonts. Our collections skirt the weird and wonderful, celebrating those who push the envelope of typography. And whilst I love the creativity of this brand design work,…

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Greta – A bold font to celebrate a bold young leader of our time.

The ultimate Designer’s Mark of Respect. You know you’ve made it as a global person of import when your hand writing is turned into a font. Over the years there have been fonts created by the hand writing of Barak Obama and George Washington to…

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The Economist Climate Issue – Powerful Information Design

Beautiful and Provocative Information Design. The Economist has recently released an issue focusing on global climate change; an issue that is timely, pertinent and cuts across almost every topic of relevance to their readers. Working with climate scientist Ed Hawkins who is known for his…

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Harvard Business Review study finds which type of brand marks are more effective.

The Holy Grail of Brand Effectiveness. One of the toughest parts of rebranding is the risk associated with selecting which brand mark concept to choose. There are few business decisions where so much comes down to a single choice quite as graphically as this. With…

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