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Archivio Graphica Italiana – A tribute to Italian Graphic Design.

Today’s post is unashamedly for our brand design obsessed readers. Apologies to those who don’t suffer this affliction, but for those who do – enjoy! Archivio Graphica Italiana is an online archive dedicated to the Italian graphic design heritage. This work of passion covers ‘the…

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Pantone announces the colours set to dominate in 2020.

‘Trecking’ is the colour theme for brands to pay attention to. Each year PANTONE Colour Institute announces the colour or colours set to influence the way brands go to market in the year ahead. Driven by consumer psychology, these colours are often reflected through fashion,…

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The true story behind BMWs iconic branding

The History of BMW’s brand mark. As brands evolve and mature the rationale behind the design of their logo often becomes folklore, coloured as much by popular myth than historical fact. Recently global automaker BMW published an article clearing-up the story behind their iconic brandmark.…

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Truly Deeply rebrands Central Steel Build

The new brand strategy, architecture and identity helps Australian steel builder reflect their true industry leadership and provides a framework for future business growth. A highly successful business, the rebrand now reflects the true image of the company, one that is continually evolving with its…

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A sneak peek into the art of designing film titles for Disney Pixar.

The art of branding meets the world of film. When we think of the classic films from our childhood, we often just as powerfully can picture the title design – especially those iconic titles such as Star Wars, Pulp Fiction or Vertigo. Effectively the title…

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The power of brilliant brand identity design

Brand Recognition = Commercial Value. In these times of desktop publishing and 99 Designs when the tools to create logos are at everyone’s fingertips, it is easy to overlook the commercial benefits of a professional brand identity. This clever creative experiment from Berlin Agency ‘Why…

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How Now brand chasing the ethical dairy dream through crowdfunding

Fund the How Now Milk Brand Our friends Cathy and Les from the Ethical Dairy Company owner of the magnificent How Now Milk Brand are chasing funding for the next stage of the ethical milk journey. It’s a great opportunity to put some money behind…

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Sexist brand icon Playboy gets with the program

The power of re-imagining a brand icon. In a shift that has even me surprised, iconic global brand Playboy has moved with the times, evolving from a ‘sexist and proud of it’ brand proposition to one of understanding and tolerance. Playboy CMO and Rachel Webber…

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Truly Deeply rebrands Telecommunications Industry Ombudsman

New brand strategy and identity for Telecommunications Industry Ombudsman (TIO) created by Melbourne brand agency Truly Deeply. The new brand proposition is all about helping both consumers and providers ‘find a clear way forward’. This is supported by clear and simple messaging that explains what…

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Say “hi” to our branding for StartOut

StartOut is an inspiring not-for-profit organisation who match young people with role models to help build resilience, self-acceptance, help break negative self-image and to help navigate their sexuality. We worked with StartOut to¬†create a brand that was inclusive of all diverse sex, sexuality and gender…

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Lacoste goes brandless to help threatened species

What stronger way to use globally recognized branding than to make it disappear? In another example of brands tapping into the growing consumer trend of social and environmental activism, Lacoste has created a bold social brand campaign to raise awareness and funds to help threatened…

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Say ‘hi’ to our catalogue design for Cammino.

Our first catalogue design for Cammino marries product with brand story telling. Cammino is a local footwear brand who marries Italian artisan shoe making with contemporary design to create their signature ballet flats. Camminos are an everyday luxury for tired feet, to suit every mood,…

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