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Apple impresses with Chinese New Year short film shot on iPhone

It’s not an entirely new trick, but Apples latest piece of brandertainment has been shot entirely on the latest iPhone. And there’s plenty to like beyond showing-off the capabilities of the iPhone 11 Pro. The film, about three generations of Chinese women coming together at…

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Cheers to Art & Social Comment

Banksy captures the true spirit of Christmas Reminds me of a time when street art was graffiti and graffiti had a purpose which was to make social comment. In these days of fleeting content it’s heartwarming to find thoughtful, considered art. Dave Ansett David is…

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The Future of Retail Branding for 2020 & Beyond

The changing face of consumer behavior raises a red flag for retail brands. When I think back even just a decade ago, the demands of retail customers were not so different from the decades before. Essentially most retailers could add a functional web site and…

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Doritos ‘No Logo’ ad misses the point.

Doritos Clever Thinking Only Outsmarts Themselves. Doritos is set to launch an ‘anti-ad’ campaign to appeal to Gen Z, who is research tells us are averse to traditional advertising tactics. The snack food brand plans to ditch its logo, replacing it with a recognizable triangle…

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The branding data behind Social Influencers

  84 facts every brand owner and manager should know about Social Influencers. Arguably this decade’s greatest disruptor to the way brands go-to-market has been the emerging force of social influencers. In a conversation recently with the founder of Australia’s leading cosmetic retail brands when…

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Sexist brand icon Playboy gets with the program

The power of re-imagining a brand icon. In a shift that has even me surprised, iconic global brand Playboy has moved with the times, evolving from a ‘sexist and proud of it’ brand proposition to one of understanding and tolerance. Playboy CMO and Rachel Webber…

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Why AV business Scene Change spent their entire marketing budget on a private jet (and why it was a good decision).

Marketing Strategy Madness or Branding Genius. In a marketing strategy that sounds lifted from a Vegas comedy about three guys on a bachelor party, Australian corporate AV company Scene Change invested their entire marketing budget for two years to buy and run a private jet.…

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For the love of colour : 8 cool colour inspiration sites

Creating the best mix of colours has never been so daunting. From print to digital, books to apps, the decision to finalise a particular colour palette for your project can be overwhelming at times. Colour combinations are a tricky business so why not gather the…

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Retail Brand Innovation – Self Select Customer Service

An engaging way to deliver the service experience your customers want, when they want it. Understanding when to provide service to the contemporary consumer and when to leave them to shop under their own steam is a challenge for retailers. Bug them with unwanted offers…

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B2B Brands tap into the Experience Economy with Pop-Up Offices

Long the domain of retail and eComm brands, this new pop-up office from design is giving B2B businesses a entree into the experience economy. Consider a professional services firm (like say… a branding agency) popping-up an office at the beach, opposite the markets, at a…

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Breakfast at Tiffany’s – A brilliant brand collaboration

A Delicious Brand Partnership. A branding strategy that is underutilized yet regularly pays dividends is brand collaborations (especially when it comes to food). When co-branding is envisaged strategically and executed with brand sensitivity, the result can be an extraordinary brand experience – introducing new customers…

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Employee Branding – The Power of Thanks

We wanted to share a great pic from our client Yarra Trams. A part of their annual celebration to show their appreciation, our client had these delicious and beautifully branded cupcakes baked. A feast for the eyes, heart and tummy.  

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