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The Future of Retail Branding for 2020 & Beyond

The changing face of consumer behavior raises a red flag for retail brands. When I think back even just a decade ago, the demands of retail customers were not so different from the decades before. Essentially most retailers could add a functional web site and…

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Oscar the Artist – Celebrating our Creative Community

At Truly Deeply we love sharing and celebrating not only our creative branding work but that of our extended brand family. In this case it’s doubly easy when the work includes Oscar the Grouch. Produced for the 50th anniversary of Sesame Street, Square Space New…

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Overheard blurs the line between social content and traditional print.

Instagram brand; Overheard launches physical newspaper stands. In the latest demonstration of the blurring between new digital and traditional business and brand models, Overheard launched a physical parody paper (think The Onion) along with a pop-up newsstand at Union Square in San Francisco. Overheard was…

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Inspiring branding – Apple’s latest TVC

More brand building mastery from Apple. Whenever I spot a new piece of inspiring branding from Apple I find myself vexed. As a consumer I’m enraptured, immediately engaged and continue to build-on the loyalty and enthusiasm I hold for the brand. As a writer of…

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Social Media platforms are disconnecting from Brands.

No more sharing the love. In a move reflecting a growing frustration among brand owners and manager, global beauty brand Lush announced it will be shutting down its social media channels in the UK. For a brand as popular as Lush in a category where…

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DJ Marshmello + Fortnite. The biggest concert to never happen.

Branding in the Virtual Experience Economy In the hullabaloo of last week’s Super Bowl you may have missed the news that DJ Marshmello played a gig to an audience of 10 million. Yep, not a typo. In a first (of many?) an estimated 10 million…

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Easy Jet’s Look & Book, a Social Media Masterclass for Brands

The end of Instagram travel envy. The UK’s Easy Jet has launched a new booking app that takes their social media game to a new level. Look & Book is an app designed to turn Instagram travel inspiration into a reality. Look & Book identifies…

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The Future of eCommerce – An Infographic

The Future of Retail will continue to be impacted by eCommerce. New technologies and innovations are continuously changing and exponentially improving the user experience and safety which, which will drive continuous eCommerce growth. When we compare what brands were doing online just five years ago…

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Fontstand is Netflix for fonts, and it’s amazing.

Fontstand front page. What is Fontstand? Fontstand is a Mac app that lets you try fonts for free and rent them by the month for desktop use for a fraction of their regular price. Typotheque developed this app in collaboration with Andrej Kr├ítky.┬áConceived by independent…

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Infographic: What you need to know about SEO in 2018

Key insights to help you with your SEO strategy. The rules for SEO are constantly changing. Thanks to our friends at seotribunal.com this handy infographic will help you stay abreast of some of the most important facts about SEO. Key insights from the infographic; Google…

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Choice, the evolution of a brand.

More than a rebrand. There’s been something interesting going on at Choice. More than a logo refresh, it seems the stalwart reviewer is starting to develop its activist side. While Choice is known for its product reviews and buying guides more than it’s disruptive activist…

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Short film; a brilliant brand storytelling asset

The Power of Brand Storytelling on Film. Goodwin & Goodwin are a creative sign company based in North London. They recently worked with film makers; Reuben Armstrong and Jamie Neale to create a short promotional film about their business. In this short film we get…

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