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How building a strong personal brand is the foundation of a powerful business brand

The best business branding starts with you. Recently I’ve become addicted to an Instagram feed called Humans of NY. On their feed I spotted a profile of a professional dog walker who captured my imagination. For many small to medium sized enterprises the founder is…

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Surfer Mick Fanning's Sponsors Crash the Party – A Brand Engagement Killer

Keep your Brand Sponsorship to Yourself When Australian surfer Mick Fanning survived a dramatic shark attack at the J-Bay Open in South Africa recently, the world drew a collective sigh of relief. The caught on camera and beamed around the world, real-life narrow escape, and…

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Obama font allows brands to emulate Barack Obama's handwriting

Dialing-up the brand personality in brand identity design Few brand identity properties are as undervalued and misunderstood as type. A correctly selected and applied font has the capacity to to communicate a brand’s personality above and beyond imagery and brand message. The science of font…

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Melbourne's Mix 101.1 to rebrand to Kiis 101.1 in 2015

I was very disappointed to learn on my drive to work earlier this week that the Chrissie and Jane show on Mix 101 would cease to exist in 2015. Calls poured in with listeners who were devastated that they wouldn’t be listening to Chrissy and…

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Revealing interviews offer honest insight into what it is like to be a creative

  Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us. The Great Discontent (TGD) is a magazine featuring interviews on beginnings, creativity, and risk. Starting in 2011 as an online publication, it…

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Partying with Good Cycles in the name of Art

A few sore heads around the place this morning. Fair to say we’ll be a little slow to get going this morning. Had a ripping night last night at our Art with Heart, hanging with clients, friends, family and the Good Cycles Crew. Whilst we’re getting…

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The Flip Side of a Branding and Strategy grad

Recently I had the honour of being asked to speak at AGDA Student Council’s event; First five out, along with some very talented creatives in different fields such as branding and strategy, letterpress printing and illustration.

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Guinness: The art of brand storytelling

My uncle PJ lives in a rural village in Ireland and when he’s in his local pub he sits at the bar and nods ever so slightly at the barman, Liam. No words. Just a faint lift of the head. If you blinked, you’d miss…

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Inspirational Gesture by DangerDust

DangerDust is the pseudonym for a couple of students from Columbus College of Art, who work anonymously, under cover of night to produce intricate pieces of art in chalk. Their artworks are created on hijacked blackboards on the third level of the Crane building over night,…

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You build the brands you want

As brand designers we are constantly creating and updating brands for our clients, we have an active role in building the brands our clients want and our communities experience. As a creative director I have a pivotal role in moulding these brands. But on the…

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April Fools Day and Brand Hoaxes

As kids, April Fools Day was always a highlight, as we set about trying to best our peers, siblings or parents into believing something that was oh-so-funny or unbelievable. Then, as with most things, the older we got, the less we engaged with it. Brands,…

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James Hird Personal Brand Battered

Humility is a lost art form In case you missed it. Essendon Football Club embroiled in a supplements scandal through out AFL football season 2013. Coach James Hird, who presided over the sorry affair, gets suspended for 12 months.

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