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What Bill Knew

After last weeks post about free pitching here’s some positive business gems from Bill Drenttel that was a speech he gave in ’91 as part of a AIGA Design Conference called “Everything I know about business in one minute”. This is what he said:

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Celebrities, Charities and Crowd-Sourcing

Matt Damon and Ben Affleck have been doing the Internet rounds, as they try to raise money for the East Congo Initiative and Water.org. In a collaborative effort, the two celebrities offer the chance to hang out with them on a ‘best friend double date’,…

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Undercoat: A reflection on trying to turn creativity into a sustainable business.

In late 2011, with a couple of friends, I started an online magazine. We had already worked together on different publications during our time at University, picking up a number of awards along the way. There was a mutual respect for our work — design,…

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The World of Entrepreneurs and Brands

Psycho or just plain brilliant? Behind every great brand is someone who had the drive and smarts to kick start it. Some brands are born out of the boardrooms of large corporations, but many are the result of the inspiration of entrepreneurs. Individuals who had…

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An Interview with Derek Carroll, Creative Director of Branding Agency Truly Deeply

18 questions you always wanted to ask… We get a lot of questions about what we do and how we do it from clients, students, partners, suppliers etc. This month I’m helping a student out with her Industry Engagement. She’s asked a lot of questions…

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Controversial blue lane puts artist's brand under pressure

Melbourne artist, Adrian Doyle, outrages street art community by painting iconic lane blue. Melbourne’s iconic street art locations seem to be experiencing a dumbing-down, with some spaces descending into a chaotic mess of artless tagging. Rutledge Lane (a small alley off Melbourne’s iconic Hosier Lane)…

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Author of Harry Potter series, J.K. Rowling proves the worth of a strong personal brand

The “Harry Potter” author was exposed by a newspaper on July 14 as the author of “The Cuckoo’s Calling,” a thriller marketed as being by a former soldier and a first-time novelist named Robert Galbraith. What was meant to be an exercise in literary freedom…

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There's no 'I' in team right? Branded sporting personalities in team sport

Sporting teams all over the world must contend with the balance of club brand vs personal brand when the decision is made to sign up a superstar. Players that are so well-known and successful can end up being as big, if not bigger than the…

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Personal brand transcendental moments

In an article last week in the Age (9th July), actor Colin Friels was interviewed about his up and coming role in an independent theatre production Moving Parts, written by advertising creative David Nobay. What struck me about the article is that Friels expresses what…

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Creating fiction through illusion – Leandro Erlich's Dalston House in London

Master of illusion, Leandro Erlich twists reality to create uncanny scenarios and impossible spaces. In his latest work, Dalston House (commissioned by London’s Barbican) Erlich creates a bizarre illusion, using a house facade which lies flat on the ground and mirrors positioned at a 45° angle overhead.…

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Branding Politics

In the aftermath of the recent Rudd-Gillard leadership debacle within the Australian Labour party I think it’s fitting to take look at some of the best political branding moments.

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Australia's wedding industry shifts away from the mainstream

The wedding industry is a fairly unique retail category, with short-term customers who, whilst being ultra-committed, are generally inexperienced in the area and unlikely to bring repeat business. Brands in this sector are notorious for exploiting these short-term relationships by overcharging and often under-delivering.

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