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City of Pocatello rebranding stumbles over their best intentions

Best intentions don’t always get the branding job done. Following example after example of city and municipal rebrands around the world copping rate payer vitriol, The City of Pocatello decided to get on the front foot with a project and design rationale for their rebrand.…

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Brand China continues to polarise

Study shows perception of China varies across the globe, with reputation declining in many countries. As China celebrates their 70th anniversary of Communist rule, Pew Research Centre has released their latest Global Attitudes Survey on the People’s Republic. More prominant than ever in global headlines,…

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Which global cities have built the best brand for business?

A place branding guide for the worlds greatest business cities. Brand agency Saffron have just released their City Brand Barometer for 2019 which explores which cities around the world have built the strongest brands to attract businesses and investors. The report gives an insight into…

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Sweden’s Place Branding Campaign for Happiness

Creating Positive Emotional Place Branding. There’s a reason why we think of place branding it is often the Northern European countries we think of as leaders in this space… it’s because they continually invest time, energy and an open mind in their place making brand…

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Prosecco-like? Food origin naming fight continues

EU agreement standoff as Australian producers fight to keep using traditional and logical names to describe their products. As part of the $100 billion EU trade agreement, Greece and Italy are trying to extend Geographic Indicators to a range of common food styles including wines…

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Brand Story and Identity key to the London Bridge Placemaking

  Having recently returned from living and working in London for 3 years I’ve been keeping up to date with the happenings, particularly in one of my favourite areas, around London Bridge. Working almost next to The Shard, I was able to spend many lunch…

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The Silo Art Trail : Australia’s largest outdoor gallery

Patchewollock, Fintan Magee Considered one of the world’s top places to road trip due to the never-ending open stretches of road, outback Australia is a dream come true for those wanting to venture off the beaten track. Now there is another reason which combines both…

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Brand leadership for Australia

Brand leaders Every great brand we’ve created or worked with over the years has had one thing in common: great brand leadership. That is the individual or individuals who have the vision for what they want that organisation to be and use brand to tell…

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Level Crossings: The Easter Strategy

You might be wondering why I have chosen to write this blog, on Easter Monday of all days, about level crossings. Bear with me, there’s a point, I promise. As you can imagine the removal of level crossings is a big operation. I may be…

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Australian winemakers fight to keep the prosecco name and their brand value.

Trademark and naming battle. Should Aussies fight to keep using prosecco or create their own regional or wine style brand? Following on from France’s successful trademarking of Champagne, Italy is now trying to stop Australian wineries using the prosecco name. The challenge to the use…

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NSW Government to write-off brand equity worth millions of dollars

Poor Government brand policy will prove costly. With the exception of creating a brand to attract tourism to our shores, the various layers of Government in Australia have never shown an understanding of the value of brand. When compared to the Governments of Europe and…

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The 7 Golden Rules for Marketing to Chinese tourists in Australia

A growing tourism market with rich potential. There’s never been a better time to dust off your Mandarin textbook and shake the dust off of your Chinese New Year Dragon, because the number of Chinese visitors to Australia continues to grow rapidly and opportunities abound.…

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