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Truly Deeply rebrands Telecommunications Industry Ombudsman

New brand strategy and identity for Telecommunications Industry Ombudsman (TIO) created by Melbourne brand agency Truly Deeply. The new brand proposition is all about helping both consumers and providers ‘find a clear way forward’. This is supported by clear and simple messaging that explains what…

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Truly Deeply rebrands ATSE as Applied

Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. Applied replaces ATSE as the new brand name for the Australian Academy of Technology and Engineering. The new name ‘Applied’, was chosen as it humanises the brand and cuts…

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Truly Deeply rebrands Homyped shoes

Redefining one of Australia’s favourite shoe brands to appeal to new generations. Truly Deeply builds on Homyped’s comfort heritage to reposition the brand as smart solutions for healthy feet. The new brand identity leverages the product’s technological and medical credibility to create a more aspirational…

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Truly Deeply’s new packaging design for Castlemaine Dips

Delicious New Packaging. Our good friends at Castelmaine Kitchen have created this short clip for their social feed showing the change from old brand to new. If you love your dips, these beauties are worth a try. Your taste buds will thank you for it.

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Susan McKinnon Foundation Branding by Truly Deeply

A Bold & Courageous Brand Identity One of my favorite branding projects of 2018 is this strategy and identity for the Susan McKinnon Foundation. Susan McKinnon Foundation is a non-partisan, not for profit organisation committed to working with all sides of politics to find common…

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Selling your business? Why you should rebrand first.

Two tough truths about selling your business. So you’ve spent years (often decades) building a business with your blood, sweat and tears and it’s finally time to sell and collect the reward for all your hard work, ingenuity and perseverance. There’s only two problems with…

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Why an ad agency isn’t the right agency for your rebrand

When it comes to rebranding, all agencies aren’t equal. After more than 25 years of running a branding agency, it’s not every day a conversation with a client re-frames my perspective on our business. But recently, that happened. I was talking to the founder of…

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Truly Deeply rebrands Ultrasound Training Solutions to Zedu

New proposition, name and identity for leading ultrasound educator and trainer.  The new brand proposition provides Zedu with a compelling new brand story, messaging, personality and a new inviting tagline that encourages their learners to “see the difference, be the difference”. This was further reinforced…

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Why this CPA article on branding best practice falls short

A branding article filled with good intent. I was initially thrilled to see an article on the CPA’s blog titled; ‘Why your accounting practice brand is more than a logo’. The CPA is one of our countries most trusted and respected associations, representing an industry…

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Palmer rebrand not really a rebrand at all

Palmer United Party changes name to United Australia Party When is a rebrand not really a rebrand? When you change your name and maybe your logo but nothing really changes. That is exactly what Clive Palmer seems to be doing. Clive has announced that Palmer…

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Why the world’s leading ad agency outsourced their rebranding

Leaders stick to their knitting. I recently read with great interest about the rebranding of global ad agency Ogilvy. The agency recently announced a global re-founding. “designed to clarify the company’s purpose, simplify its structure, and unify behind one single brand: Ogilvy.” Born in 1948…

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13Cabs rebrands to stay relevant

13Cabs campaign attempts to revive the brand but is it too little too late? In an effort to combat Uber and make the traditional taxis more appealing, Cabcharge has revamped their 13Cabs brand. The uppercase blocked typemark has given way to a lowercase ‘cabs’ with…

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