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Are Adobe and Pantone playing for colour?

We were surprised to open Illustrator the other day and get a warning that the Pantone colour palettes would be vanishing from the app. There’s always been something clunky about the way Illustrator handled spot colours, but I always thought it was more to do…

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COVID-19 update

Truly Deeply is working from home. In light of the current situation, our team are now working from home and practising social distancing but we’re not slowing down. We are still working normal hours, just relying more on technology. While we can’t meet in person,…

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How Now brand chasing the ethical dairy dream through crowdfunding

Fund the How Now Milk Brand Our friends Cathy and Les from the Ethical Dairy Company owner of the magnificent How Now Milk Brand are chasing funding for the next stage of the ethical milk journey. It’s a great opportunity to put some money behind…

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Truly Deeply creates brand identity for shared value consultancy, Hugh Foley

Consulting brand creates value for company, customers, and the community. Building on Hugh’s personal reputation in shared value strategy, we created a strong and distinctive consulting brand to engage corporate, philanthropic and public sector leaders. “Getting some good thinking into the brand identity process right…

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Click here to enjoy a little Truly Deeply Christmas Cheer

We want to say a big thanks to all our clients, friends and families. It’s been an amazing year! Have a wonderful break and we look forward to seeing you in the new year. Take care, The whole Truly Deeply Crew.

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Truly Deeply creates unique skin and hair care brand for the next generation

Brand strategy, naming, design and packaging for Gen Z skin and hair care range. Innovative, all natural and eco-friendly, Umii is a new range of body and skin care products specifically designed for girls and guys aged 8-18. Real, assertive and bold, Umii doesn’t tell…

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Asian millennials; more global but not homogenous

Insights from APBN, who are the Asian millennials? Following my trip to Seoul, South Korea for the Asia Branding Conference, here’s some insights on Asian Millennials. Each country presented insights about their millennials and it was interesting to learn about some of the differences and more…

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Truly Deeply in Seoul for APBN

Michael Hughes joins our Asian agency partners to discuss branding to Asian Millennials Truly Deeply is excited to be part of the Asia Pacific Conference on today and tomorow in Seoul, South Korea. The conference is the first from the Asia Pacific Branding Network (APBN). Organised by…

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Art with Heart 2018 – A TRUE Success

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to StartOut, a local health promotion charity providing regional outreach and mentorship programmes for young people of diverse sexuality and gender (DSG). StartOut has developed a unique online mentoring program purely from…

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‘Art with Heart’ is on tomorrow

Truly Deeply’s annual charity art exhibition is on tomorrow, Wednesday 24th October, don’t miss it. Once again we’ll open up our studio to share local art and raise money for a local charity. The event showcases wonderful art from painters, sculptors, digital artists and others,…

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Countdown to Art with Heart: meet the artists

One week to go. Art with Heart is on next Wednesday. The Truly Deeply studio is starting to fill up with an amazing selection of artwork for our annual art show, Art with Heart. To give you a sense of what you can expect to…

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Art with Heart 2018: A True Cause

  Our annual art exhibition Art with Heart, which will take place on the 24th of October, is now open for entries from the design community. This year’s theme is ‘True’ in recognition of our selected charity StartOut, a local health promotion charity providing regional outreach…

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The 3 golden brand rules to standing out in a crowded market

The strategic brand thinking at the heart of every successful brand. Over the weekend I was having a conversation for the thousandth time with the owner of a relatively new, fast growth business who I realized was hearing it for the first time. The conversation…

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Level Crossings: The Easter Strategy

You might be wondering why I have chosen to write this blog, on Easter Monday of all days, about level crossings. Bear with me, there’s a point, I promise. As you can imagine the removal of level crossings is a big operation. I may be…

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Truly Deeply raises over $21,000 for Tomorrow Man through Art with Heart 2017

L-R Zac Prior(Tomorrow Man Facilitator), Tom Harkin (Tomorrow Man Founder), Emma Ferris (Art with Heart Event Manager) Paige Harkin (Tomorrow Woman Facilitator) and Tom Bell (Tomorrow Man Facilitator) We had the great privilege of handing the amazing team at Tomorrow Man a large cheque for…

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Truly Deeply named best Branding Blog in Australia and the fourth best Agency Branding Blog in the world.

A little recognition It’s always nice to get some external recognition of the something we are so passionate about. We’ve been channeling our insights, interest and love for all things brand design into our blog since 2009. We have built a community of almost 200,000…

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Happy Client testimonials are the best marketing strategy.

Nothing like being schooled on marketing by our own clients. Talking with a client this week he replayed of a conversation he’d had with another client I’d introduced him to. “You’ve gotta get that guy to shoot a testimonial video for you” he said, “he’s…

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Truly Deeply brands How Now; a truly different kind of milk

Truly Deeply is proud to introduce our brand strategy, identity and packaging work for How Now. An exciting new dairy brand, How Now not only stands up for cows, it stands out from the herd with a powerful purpose to provide kind milk products for…

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Thanking our very talented Art with Heart artists

An art exhibition is nothing without its artists and we were lucky enough to have 74 of them contribute to this year’s annual charity art exhibition; Art with Heart. All artists donate their time and artwork to the event which raises money for local charities,…

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Another successful Art with Heart – 2017

Last night we hosted our annual charity event, Art with Heart, with all proceeds going to Tomorrow Man. Tomorrow Man was founded by Tom Harkin and is supported through auspice by Gotcha4Life. Currently in Australia suicide is the largest killer of men aged 15 – 44, (6 Australian…

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‘Art with Heart’ is on tomorrow

Truly Deeply’s annual charity art exhibition. Don’t miss Art with Heart 2017. It’s on tomorrow, Wednesday 18th October. Once again we’ll open up our studio to share some wonderful art from local artists and raise money for a local charity. The event showcases some wonderful…

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Design for Social Good

  After a conversation with my nurse friend over the weekend, I was suddenly reflecting on the significance of my role as a designer. We talked about the differences between our daily routines in the workplace and I concluded that running out of coffee beans…

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Truly Deeply creates new premium baby formula brand for China

New brand proposition, identity and packaging taps into market gap for a premium Australian made brand specifically designed for the Chinese market. Everything from the positioning, messaging and personality was designed to connect with affluent Chinese mums. The proposition reinforces their beliefs in the benefits…

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Calling All Creative and Talented Artists

We are in organisation mode again for our annual charity art exhibition, Art with Heart and are on the lookout for artists who would like to contribute to this year’s show. Art with Heart is an art exhibition held in our studio, where we raise…

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Truly Deeply creates brand strategy and identity for Marcus Sellen & Associates

Brand proposition and identity design creates powerful differentiation for specialist RTO advisory firm Truly Deeply developed a brand proposition and identity that brings to life the idea of ‘where success breeds success’. This is a powerful brand promise highlights a compelling and differentiated offer supported…

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Truly Deeply rebrands Fronditha Care

  Building on a tradition to create a vibrant aged care brand for future The new brand identity builds on Fronditha Care’s strong reputation within the Australian Greek community to create a leader in the provision of aged care services for a multicultural audience. Zoe…

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Emerging Artist, Sahil Silk Roy’s Debut Solo Show

Melbourne based multi-disciplinary artist and much loved ex Truly Deeply Designer Sahil Silk Roy is opening his very first solo show ‘Surface Tension’ at BSIDE Gallery in Fitzroy tonight and we as proud as punch for him. Silk Roy’s confidence as an artist, after painting hundreds…

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Wishing Everyone a Happy Good Friday and a very Happy Easter

Hot cross buns heaven at Baker D Chirico, St Kilda store. Don’t forget to dig deep and donate to the annual Royal Children’s Hospital Good Friday Appeal today.

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How to Choose the Right Branding Agency.

A Guide to Choosing the Right Branding Agency. So you’ve worked-out the business benefits from branding, re-branding or designing new packaging for your business, products or services. You’ve worked through the business imperative, budgets and brief, now comes the tough task of sorting through all…

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Our branding for Sooma memory foam mattresses and pillows

Sooma is all about simplifying the mattress buying process, designing the perfect mattress and caring for the planet. The Challenge. Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand.…

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The Brand Value Equation & How Most Businesses Get It Wrong.

Understanding the Brand Value Equation We work on a daily basis guiding the brands for businesses of all shapes and sizes across almost every conceivable category. The thing they all have in common is an understanding of brand value and how to leverage it to…

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Truly Deeply raises over $27,000 for One Voice through Art with Heart 2016

It is not every day you get to hand over a rather large cheque for $27, 812.16 to the beneficiary of Art with Heart 2016, however that is exactly what we had the great pleasure of doing yesterday when some of the team from Truly…

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Introducing Trump Bold – A new font to Make Typography Great Again!!!

Introducing Trump Bold, a new typeface from Truly Deeply founder; Dave Ansett. Inspired by The Greatest Donald of our time (with apologies to Sutherland & Duck), Trump Bold is designed in his image; Bold and Distinctive. Trump Bold works well alone and is kind of…

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Say Hi to Quinse, a new font designed by Truly Deeply’s Dave Ansett

Introducing a new display font called Quinse. Inspired by the style and character of French directional signage, Quinse is a confident and bold signature font perfectly suited to brand mark design, packaging design, headlines for publications, print and digital campaigns as well as retail point…

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A brand testimonial from President Trump (or someone who looks alot like him)

Why thank you Mr President Over the Christmas break I remembered us shooting this little testimonial from The Donald (or someone who looks a little like him) at an Entrepreneurs Organisation event a few years back. At the time Trump was a slightly maligned reality…

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How do I apply for a design job…? Tips from a designer, part 3.

When you apply for a job there are many things that lead to a strong application. We have put together some tips to help students, grads or anyone trying to get themselves out there in the design industry. This is the final installment of my 3-part…

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How do I apply for a design job…? Tips from a designer, part 2.

When you apply for a job there are many things that lead to a strong application. We have put together some tips to help students, grads or anyone trying to get themselves out there in the design industry. This is part 2 of my 3-part series…

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Truly Deeply named best brand blog in Australia and 21st best in the world

The Top 100 Branding Blogs Every Marketing, Advertising and Brand Manager Must Follow Feedspot.com recently published their list of the top 100 branding blogs and Yours Truly (Deeply) have featured at the top of the tree. This list is pretty broad, covering all the different…

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How do I apply for a design job…? Tips from a designer. Part 1.

Applying for a design job can be a big task when your starting out! We have put together some tips to help students, grads or anyone trying to get themselves out there in the design industry. When I was starting my design career I had a…

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Another successful Art With Heart

Thank you from all of us at Truly Deeply We’re still on a high after another hugely successful Art with Heart evening last week. What a night! We’ve been overwhelmed by the generosity so far, our Truly Deeply community reaches far and wide and was so…

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Brand differentiation: Sometimes you just need an asshole.

Asshole or hero? Donate Life takes boldly different approach to organ donation. We often talk about the importance of brands being brave and different to truly standout and that’s just what Donate Life America has done with its latest campaign. The World’s biggest asshole dials…

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Truly Deeply Founder Dave Ansett speaking at AGDA event next week

AGDA’s Design Means Business Series A series of events aimed at providing insight and inspiration into the business side of Design. The events are focused on providing experiences, seminars, case studies and thought leadership insights, through which designers can develop their business knowledge and practice.…

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Art with Heart – Creativity fueled by passion and a good cause

Offshore Processing – A Piece of Art with Heart Nothing we love more than seeing a great idea take hold of someones imagination and take flight. A few years back we raised money for the Asylum Seekers Resource Center with our charity art show; Art…

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Walsh has used her personal brand to start the conversation about women in design

Like many others, I have eagerly been following Jessica Walsh and Timothy Goodman’s most recent side project: 12 Kinds of Kindness. (…yes #squadgoals!) Now aside from wishing I had come up with such an intelligent project myself, I do believe it has the power to create some…

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What’s in a (brand) name (or brand identity)

  (Brand) names have baggage When creating a new name or identity for something there’s always the challenge of seconding guessing due to current associations. But by knowing you’re following a plan, backing yourself and a little patience it can all work out. Names are an…

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How much should I pay for my Branding?

What should my branding cost? So you’re at start-up/running a growing business/recently merged/feeling the heat from new competition/just stepped into the big chair and you’ve got a sense that your branding isn’t working. No matter how clear-minded you are at leading your business, the task…

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