Blog

By Category


MOMU Launches a New, Differentiated House Builder Brand into the Perth Market

Client News: MOMU Launches their Business and New Branding We’re extremely proud to share the news of MOMU – the first truly next generation home builder – officially launching into the Perth market this week. MOMU is a home builder built around the idea that…

Read more »

Google Re-branding – A Case Study in Strategic Innovation

The Best Way to Predict the Future is to Re-design It This week one of the world’s most recognizable brands; Google, re-branded – and there’s plenty to admire about the exercise. Firstly, many brands rest on their laurels citing brand recognition and ‘nothing being broken’…

Read more »

Truly Deeply creates a web place brand identity for .melbourne

Truly Deeply reveals a different type of place brand with the identity design for .melbourne. The world’s most liveable city now has the world’s most liveable web address.

Read more »

Obama font allows brands to emulate Barack Obama's handwriting

Dialing-up the brand personality in brand identity design Few brand identity properties are as undervalued and misunderstood as type. A correctly selected and applied font has the capacity to to communicate a brand’s personality above and beyond imagery and brand message. The science of font…

Read more »

Fontstand – a brilliant new way for designers to source their favourite fonts

Fontstand is disrupting the category with a new intuitive system that lets you try typefaces for free then hire on a monthly basis for a fraction of the cost.  Created for Mac OS X the app allows users to test drive fonts from 20 international type foundries…

Read more »

Another side to the story – a campaign to support homelessness

This is a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different sides of the homeless story. This campaign approach acknowledges thoughts and feeling that many people have about homelessness and then makes you think about the other…

Read more »

Playful branding design is not just for kids!

  The Children’s Toy Foundation invited Swedish studio Bedow to design a branded poster on the theme “play” for a fund raising project. Having ‘just’ survived the Christmas period, it is common for the stereotypical Aussie Christmas to be full of family, gift giving, shrimp…

Read more »

The Flip Side of a Branding and Strategy grad

Recently I had the honour of being asked to speak at AGDA Student Council’s event; First five out, along with some very talented creatives in different fields such as branding and strategy, letterpress printing and illustration.

Read more »

Playing at being a brand designer

Have you got the skills? So you think you’ve got what it takes to jump on the tools and bang out a brand identity? Well, here’s a couple of web games to test you production skills.

Read more »

The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book.

The Forefather of Brand Identity Guidelines If you found yourself in the New York City subway in the 1960s, you were probably lost. Signs didn’t help you find your way, standards didn’t exist, even handmade lettering was common. Mass confusion was the status quo. In 1970, the…

Read more »

The future of Futwora – Typography design at its best

Finding the right typeface for a brand can sometimes be a challenge – so why not design a new typeface suitable for your own project? TWO – Think Work Observes, traditionally a design studio based in Udine, Italy have a strong focus on modern, clean and…

Read more »

Ryman Eco; The world’s most beautiful, sustainable, typeface design

Can Typography design save the world? There’s nothing new about the fact our environment is suffering from the impact of climate change. So could typography save the world? Well, single handily no it probably couldn’t, but it does open up a valuable dialog for designers.…

Read more »