Every specialist brand development agency will have a comprehensive methodology based around the same process.
That process will always start with Insights – research to understand your audience, what motivates and defines them relative to your category, and research to understand your competitive environment, who your competitors are, how they are positioned, their brand value propositions and what they look like.
The Insights phase leads into the brand strategy process where we establish the most effective positioning and differentiated value proposition for your brand. We then develop the layers of brand definition required for an organisation to truly understand how they must behave to deliver on their brand promise, but also how they must look.
The strategy directs the design process, setting the framework for creativity. The role of the brand identity and visual language is to engage with the target audience and subtly communicate the brand proposition, brand story and brand personality through the power of visual language. Creating a palette of visual assets to be leveraged across all brand touch-points.
Which leads to the final phase of the process; implementation of your new brand identity.
Click here to view a more detailed breakdown of our branding approach.