How much should you invest to maximise the successful sale of your business?

Rebranding to sell makes sense for businesses of every size.

Although rebranding is a strategy commonly used by large businesses in order to increase share price, it is equally effective for smaller businesses.

Truly Deeply can help you shift the way your business is perceived by the market in order to increase your chance of sale and increase the sale price.

The approach you take, and the amount you invest should be driven by the return you are seeking through your business sale. Below are three packages suited to different sized businesses.

What investment is required?

How much should you invest in improving your businesses brand image?

As a guide, most businesses invest around 3% of their goal business valuation in rebranding to prepare themselves for a successful sales campaign. For businesses with a valuation above $2 million, the cost can be as little as 0.5%.

For as little as $15,000 we can make your business standout and be more attractive to potential buyers.

For businesses that successfully sell, the investment in rebranding pays for itself through a successful sales result and the price achieved.

To find out more, select the option below that best suits your business

Small Business; Image Makeover

For businesses who are looking to sell for under $500,000.

Everything you need to ‘dress up’ your business;

• Clarity on the target audience (customer or business)
• A compelling brand positioning statement (who is the brand and why it is different)
• Refinement of your current brand mark (2 concepts) with a simple visual identity (colours, fonts, imagery)
•  Refresh of web site design (the most significant example of your brand image for prospective buyers)
• New email signatures and business card designs.

Truly Deeply can also build or update your web site or we can work with your web developers. We can also manage your print and production of your collateral and marketing materials and provide signage, brand video and/or presentation, uniforms and custom photography solutions.

Want to find out more?

Mid-sized Business; Professional Brand Presentation

For businesses looking for a sale price around $1 million.

This includes;

• Clarity on the target audience (customer or business)
• An overview of the competitors
• Refinement/development of a Differentiated Consumer Value Proposition (Top-line brand strategy)
• Development of three key brand messages to assist in your positioning
• Redesign of the brand mark (3 logo concepts) and visual identity (colours, fonts, imagery)
• Refresh of web site design (the most significant example of your brand image for prospective buyers)
• Design of new email signature, business cards, letterhead and with compliments slip.

Truly Deeply can also build or update your web site or we can work with your web developers. We can also manage your print and production of your collateral and marketing materials and provide signage, brand video and/or presentation, uniforms and custom photography solutions.

Want to find out more?

 

Large Business; Comprehensive Rebrand

For businesses looking for a sale price above $1.5 million.

A customised, comprehensive branding approach, including;

• A complete, market facing Brand Strategy that
– Identifies your target audience (customer or business)
– A detailed competitive review
– Refinement/development of a Strategic Brand Proposition and Brand Story (Full brand strategy considering external and internal audiences)
• Develops up to six key brand messages to assist in your positioning
• Design of new brand mark (3 logo concepts) and visual identity (colours, fonts, imagery)
• Refresh of web site design (the most significant example of your brand image for prospective buyers)
• Design of email signature, business cards, letterhead and with compliments slip
• Design of presentation folder and PowerPoint template
• A mini brand image library (3-5 images)
• A brand video or presentation (to sell your business to prospective buyers)

Truly Deeply can also build or update your web site or we can work with your web developers. We can also manage your print and production of your collateral and marketing materials and provide signage, brand video and/or presentation, uniforms and custom photography solutions.

Want to find out more?

"Rebranding to sell was one of the very best investments of my life."

“

Our rebranding was one of the very best investments of my life. Great brands attract attention. They cut through the crap. Business brokers love nothing more than introducing a great brand, it’s an easy sell, because great brands are rare. A great brand is like an A-Grade property. You know it when you see it, and so does everyone else. FOMO (fear of missing out) kicks in and creative tension is created… and suddenly your brand isn’t for sale, it’s for Auction. However, unlike A-Grade property, an A-grade brand doesn’t require millions to create… but it takes millions to buy. I’d comfortably say our rebrand delivered us 10 times the investment. I can’t think of a better commercial investment than an effective rebrand.

”

Damien James, Founder and CEO
Dimple Care

Businesses we've successfully rebranded

How we rebranded these businesses for sale or to increase their market value. Click for more detail.

Dimple

Aged care services rebrand reframes category
TOM Organic

New eco-chic packaging design delivers fast brand growth for TOM Organic
Just Car Insurance

Creating a brand for specialty car insurance

If you're thinking of selling, give us a call today

To understand how rebranding can be the most important part of preparing your business to sell, give us a call today. Or make a time to meet us for a coffee and chat to leverage our 28 years of branding experience.

Less than 35% of businesses sell when taken to market

Less than 25% of business owners are happy with their company valuation

The only way to predict the future is to create it

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