Data is the new black – an interesting thought for the week. For the 20th century, oil was the most lucrative industry in the world spawning billionaires, creating wealthy...

Why the right level of investment in your branding and packaging is critical. Every week we speak to a number of people who have an idea for a new...

Understanding the Brand Value Equation We work on a daily basis guiding the brands for businesses of all shapes and sizes across almost every conceivable category. The thing they...

We’ve recently been working with VicSuper, a 16 billion strong profit to member superannuation fund who has over 240,000 members and – 22,000 participating employers. Over the last 6...

Today’s guest article has been penned by the very smart people at eatbigfish. eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by...

It is not every day you get to hand over a rather large cheque for $27, 812.16 to the beneficiary of Art with Heart 2016, however that is exactly...

I recently had the once in a lifetime experience of seeing David Attenborough in Melbourne and hearing him the has left me feeling touched, moved and inspired and wondering...

There’s more to branding than meets the eye Recently a small, independent supermarket opened at our local shopping strip. I was immediately drawn to the name and brand identity...

  Don’t Underestimate the Value of Brand Loyalty Research in the US on brand loyalty has identified that more than 50% of consumers would pay a 20-25% premium for...

Differentiation works in Major League Baseball too. Re-reading Marty Neumeier’s book ‘Zag’ this week, I was fascinated by the story of America’s shortest ever professional baseball, Willie Keeler. Wee...

How Wesfarmers’ cannibalisation strategy backfired, leading to Target’s downfall Brand cannibalisation occurs when a company offers a brand, product or service that directly competes with another within the same company....

The Finnish company signs a new agreement, making a comeback doing what they once did best, but is the boat already too far gone?  Two years after Microsoft’s mistreatment...

Loved brands are profitable brands Is the whole ‘Loved Brands’ thing a fluffy piece of feelgood PR from the branding community or a commercially savvy strategy? That so much...

Has the West has reached it’s peak of Consumerism? During a recent interview with NPR in the US, IKEA’s Global Chief Sustainability Officer, Steve Howard opined: “If you look at things like...

What should my branding cost? So you’re at start-up/running a growing business/recently merged/feeling the heat from new competition/just stepped into the big chair and you’ve got a sense that...

Welcome to the New Retail Era The world of retail is changing more rapidly than ever. On-line stores compete with off-line stores, fashion boutiques feature new ranges every month,...

We recently sold our house through Marshall White, hiring an off-site self-storage unit in the process. We not only invested a reasonable sum in doing that, but also hours...