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Our Work

All the work
By Industry
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Agriculture & Aquaculture
Arts, Music & Culture
Automotive
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Building, Construction & Infrastructure
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Fashion, Health & Beauty
FMCG
Food & Wine
Government, Utilities & Services
Healthcare & Medicine
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Professional Services
Property
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Sport & Entertainment
Technology & Online
Tourism, Places & Regions
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Advertising
Annual Report Design
Brand Architecture
Brand Audit
Brand Communications
Brand Identity Design
Brand Launch & Culturalisation
Brand Positioning
Brand Proposition
Brand Story Telling
Brand Strategy
Campaign Development
Digital Brand Activation
Employer branding
EVP
Guidelines
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Market Research
Naming
Packaging
Photography Direction
Rebrand
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Signage, wayfinding & architecture inspiration
Stakeholder Consultation
Website Design

Bright Street & Almost French

Brighton Street and Almost French Early Learning Branding

Brand identity design for Early Learning Centres in Melbourne

Sense Retirement

Sense Retirement Group and Place branding

New Branding Approach for the Next Generation of Retirement Living. Group and place brand strategy, naming and design.

Wotton Kearney

Wotton Kearney rebrand

New brand strategy and identity for Asia Pacific law firm.

Baptcare

Baptcare rebrand

Transforming and refreshing a non profit, faith-based, support and care organisation for the future.

Spective

IND rebrands to Spective

Brand strategy, naming and identity design for a building solutions company.

Healthscope

Healthscope Employer brand and EVP

Crafting a Standout Employer Brand: How Healthscope Elevated its EVP.

Arca

Arca – rebranding leading credit industry association

New name, brand strategy and identity for leading credit association.

Midland

Midland trailer manufacturer rebrand

Rebrand of iconic Australian trailer manufacturer.

Submürge

Submürge rebrand from Zapco

New name and brand for leading global supplier of oyster growing equipment.

Vinyl Group

Vinyl Group brand development

Brand architecture, strategic proposition, and visual identity that brings together Vampr, Jaxsta, and Vinyl.com as one entity.

Australian Venue Co (AVC)

AVC brand architecture, strategy and design

Brand solution simplifies and strengthens group marketing without damaging a local first venue approach.

Foresters Financial

Foresters Financial Rebrand

Rebranding a heritage financial service to create a discerning new leader in investment bonds.

Gadens Law Firm

Gadens Employer Brand for Graduates

Employer brand campaign helps Gadens stands out and be an employer of choice for graduates.

HyveHQ

HyveHQ – project and safety management software for tradies

Helping an entrepreneurial startup bring their vision to life. Brand strategy and design for a new SAAS designed for tradies.

Zuum Energy Gum

Zuum Energy Gum brand creation

Brand research, strategy, messaging, naming, identity design, collateral and marketing for new caffeine based energy gum.

Birdlife

BirdLife rebrands to grow and activate its audience base

BirdLife rebrand refreshes image to grow and activate its audience base

Frasers Property, 357 Collins

357 Collins St rebrand to create vibrant urban precinct

Brand research, strategy, design, signage and way-finding to revitalise and reimagine a city building into a distinctive urban place brand.

Rhinomed, Pronto

Pronto, a new vapor inhaler product brand for the USA

Brand research, strategy, naming, design, and packaging for new product range for global med-tech company, Rhinomed.

Healthscope

Uniting, refreshing and enhancing Healthscope, a national private healthcare brand

Strategic brand refresh reinvigorates excitement, lifts quality generates impact, and inspires new products and services.

genU Training

genU Training – Brand Refresh

A distinctive strategic proposition and refined brand identity for genU to differentiate its training offer and achieve its business goals.

Jenny Craig

Jenny Craig packaging continues to evolve and strengthen the brand experience

Vampr

Vampr brand identity

Brand identity for social platform that helps creatives collaborate, create new music and monetise their work.

Ellerton

Ellerton, a new aspirational address in Melbourne’s west.

Brand strategy, naming, identity design, collateral, and marketing a new residential community.

RMS Cloud

Rebranding RMS, the leading property management system for the hospitality industry.

Research, Brand Strategy, Brand Architecture and Brand Identity, for B2B software provider.

Healthscope, Surgery Assured

Surgery Assured, an innovative way to access private hospital treatment

Zunia

Zunia, a next generation education software brand

Brand research, strategy, naming and design for innovative end-to-end school experience and management solution.

Taylors Quarter

Taylors Quarter, a highly sought-after pocket within an desirable area

Property and place brand naming, strategy, design and marketing for Development Victoria.

Straight Bat

Straight Bat, a new breed Private Equity Fund brand

Straight Bat is a new breed of Private Equity Fund.

Snowkids

SnowKids, ski retailer and ecommerce brand

A brand created by a snow family for families who love the snow.

Ahpra - Australian Health Practitioner Regulation Agency

Ahpra rebrand creates clarity and meaning for health practitioners and the public.

Research, brand strategy and design for leading health regulator.

Manbulloo

Manbulloo, a brand for premium mangoes, avocados and exotic fruits

Brand research, strategy and design for premium Australian fruit grower.

Central Steel Build

New brand proposition, identity and architecture for Central Steel Build

Evolving leading steel builder to reflect true industry leadership

Telecommunications Industry Ombudsman (TIO)

New brand promise and identity for TIO, the national Telecom Ombudsman

StartOut

StartOut brand connects the not for profit to their diverse LGBTIQ+ audience.

THE:5TH

The 5th brand strategy sets eComm watch business for next phase of growth

En Face Skincare

A new Brand Proposition, identity and Packaging Design for En Face Skincare

A new brand proposition, identity and packaging design.

Fonda Mexican

Fonda Brand Strategy provides clear direction for business growth

ATSE. The Australian Academy of Technology and Engineering.

ATSE rebrand enables leading think-tank to influence a broader audience

New brand for leading member association

Homyped Shoes

Redefining Homyped, one of Australia’s favourite shoe brands for new generations

Hugh Foley Consulting

Brand identity for shared value consultancy Hugh Foley

Brand strategy and identity for shared value consultancy

Umii Skin Care

Umii, unique skin and hair care brand made for Gen Z

Brand strategy, naming, identity design & packaging

Zedu

Brand proposition, name and identity for leading ultrasound educator and trainer, Zedu

New proposition, name and identity for leading ultrasound educator and trainer

Squareweave

New brand proposition and identity for strategic design and web development agency Squareweave

New brand proposition and identity for strategic design and web development agency.

South.Point Shopping Centre

Southpoint, new name, proposition and identity for Canberra shopping centre.

New name, proposition and identity for major Canberra shopping centre.

The Keeping Place

The Keeping Place, a purposeful and culturally sensitive brand

A powerful, purpose led and culturally sensitive brand proposition and identity.

Shelde

Shelde, striking new identity for leading security and digital consulting firm

Altura Learning

Altura, the new name and brand for learning partner for the health and social care industries

New brand, name and identity for learning partner for the health and social care industries

Carbon Market Institute

A powerful and distinctive brand identity for Carbon Market Institute

One Child Care

One early childhood education brand development

A stylish brand that helps One Early Education Group stand out in an increasingly crowded market.

How Now

How Now, a new brand for kind milk

Ethical milk brand identity

Susan McKinnon Foundation

Creating a brand value proposition and identity for not for profit organisation with a bold vision

Fronditha Care

Building on a rich tradition to create a vibrant aged care brand for the future

Salvation Army Employment Plus

Brand refresh for a leading employment service

Wade Institute

Inspiring audacious entrepreneurship for the next generation of business leaders

Sooma

Branding for memory foam mattresses and pillows

Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.

Jenny Craig

A fresh brand proposition for an iconic Australian weight loss brand

Refreshing the Jenny Craig brand for the next generation.

GMHBA Health Insurance

A fresh brand identity for not-for-profit health insurer GMHBA

The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.

Bounce Inc

Trampoline park brand creation redefines the humble trampoline

An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.

A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.

Koolaman

A new proposition and identity for Australian hand stamped jewellery brand

The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.

This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.

Six Degrees

Rebranding a key recruitment provider for the future

Build strategic definition to articulate the new direction for a brand specialising in many sectors, and assess if there’s a need to rebrand.

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