Branding for memory foam mattresses and pillows
Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.
Trampoline park brand creation redefines the humble trampoline
An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.
A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.
Creating a new brand and category for Italian street food
With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.
The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.
Next generation home builder brand
A powerful belief system and distinctive identity that's boldly reshaping the home building market in Perth.
Aged care services rebrand reframes category
New name, proposition and identity ignites vision, inspires staff and engages customers.
Frozen yoghurt brand designed for health conscious foodies
Brand identity, store design and go to market collateral builds on frozen yoghurt trends, fresh food and the science of flavour to create a distinctive and healthy brand experience.