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Melbourne Design Ride, a rich brand expression from The Squeaky Wheel

The Squeaky wheel was established in 2011 to advocate for the integration of bike riding into Australian mainstream transport culture. They have set about achieving this by promoting bike riding as a way of engaging culturally with your surrounds, regardless of bike riding ability or…

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A Brand Experience With A Difference: Post Script

Two days ago we published a blog championing the ingenuity of a brand experience around the party bike or beer bike in Germany. I had recently observed the phenomenon in two German cities ( see A brand experience with a difference! ) and the obvious…

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A brand experience with a difference!

In Australia we like to think that we know a thing or two about the beer market. Certainly we have a propensity for the ‘big’ beer TV ads, big budgets and big creative ideas. But in an experiential sense we are rather timid, probably more…

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