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Coca Cola's pro-health brand gesture

Coca Cola in Chile is promoting active lifestyles by asking taxi passengers to pedal for a discount. As part of their international “Happiness is Movement” campaign, Coca Cola (aided by the creatives at McCann) have come up with an engaging way to get people moving. A…

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Look at the world a little differently

Headlines and news content worldwide are all too often about events that have gone bad, disasters, deaths, political nonsense and tabloid gossip. ‘Negative news’ over saturates the media and teaches the viewer to automatically expect the worse. Disasters are easy to report on, they get…

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