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Is the global movement to ban urban billboards a passing phase or the future?

A world without advertising billboards – Reality or Fantasy? Believe it or not there’s something of a global movement happening with the goal to remove advertising billboards from our cities and urban areas. First it was São Paulo, then Chennai, Grenoble, Tehran, Paris and now…

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Truly Deeply’s packaging refresh for Jenny Craig leads brand revival

Truly Deeply has helped Jenny Craig significantly improve their brand experience and shift brand perceptions with a brand refresh including a major packaging redesign.

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Stile Italiano – Peroni builds online presence

Carlton & United breweries (CUB) premium beer brand Peroni gets going with their online presence by recently starting a blog and shifting from traditional marketing to now publishing their brands partnerships, events and significant influencers online. SapientNitro digital agency has created an online presence for…

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Vinomofo's Christmas cringe

As regular readers of the Madly Blog will be familiar with, we’ve been full of praise for Vinomofo’s bold use of language. It has not only disrupted the category, it has an emotional bond with its audience that most brands would be envious of. But…

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The 'Real' Apple Store

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple harvesting season) with a real treat for shoppers by creating a…

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Branding Father's Day 2014

With Father’s Day coming up in Australia, it’s another chance for retail brands to get us to spend. Who do you think is doing a good job of connecting their brand with Father’s Day?

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GAP brand belief inspires Dress Normal campaign

In creating, shaping and reshaping brands we often stress the importance of building a solid belief system. While beliefs are primarily intended to guide and direct internal audiences, they can also play a powerful role in inspiring external communication as GAP shows us in their…

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Inmates Create Ad Campaigns For Brands

Sometimes great creative ideas can come from unexpected places. To prove that good ideas can come from anywhere, creatives Ben Pfutzenreuter and Pat Davis teamed up with Marcus Lof on a project called ‘Concepting With Convicts’. In this project they worked with prison inmates to create…

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Truly Deeply rebrands Koolaman jewellery to celebrate life's moments

Truly Deeply unveils its brand strategy and design work for Koolaman, Australia’s leading hand-stamped jewellery brand. Koolaman Founder and Director Lisa O’Keefe, says that working with Truly Deeply has been an incredible journey. “They have not only created a beautiful brand that truly represents our…

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Three gets brand power thanks to a girl, her kitty and Starship

English Telco ‘Three’ has the commercial of the moment and it is doing wonders for their brand. A little girl riding her bike and singing with her cat to Starship’s classic, “We built this city” has now been shared by close to five million people…

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Doritos has already won the Superbowl

Today in America, it’s Superbowl Sunday — probably the biggest sporting event in the country and one of the top few in the world. Last year the Superbowl was watched by over 108 million viewers in America alone. It’s also the single biggest event on…

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Olympic Advertising with heart

With the Sochi Winter Olympic Games fast approaching, we’re starting to see lead up advertising. As a life long skier and winter follower, the Olympics are the highlight of my sport watching calendar (especially since the X-Games doesn’t make its way to Australia). Most of…

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