By Category

James Hird Personal Brand Battered

Humility is a lost art form In case you missed it. Essendon Football Club embroiled in a supplements scandal through out AFL football season 2013. Coach James Hird, who presided over the sorry affair, gets suspended for 12 months.

Read more »

OPSM – Brilliant Brand Association

The Brand Sponsorship, Brand Communications Conundrum For many brands, the brand strategy question of sponsorship is a tough one – calculating the benefits to the brand is often an imperfect science. The only hard and fast rule for success is ‘be brilliant’.

Read more »