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What Bill Knew

After last weeks post about free pitching here’s some positive business gems from Bill Drenttel that was a speech he gave in ’91 as part of a AIGA Design Conference called “Everything I know about business in one minute”. This is what he said:

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Raw Colour Obsession

It’s not unusual for a designer to become consumed with a single project, think of Stefan Sagmeister’s AIGA poster. For Christoph Brach and Daniera ter Haar their obsession, a project called Raw Color, even gave their studio its name (the project has since become known…

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