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Apple Revamps Its Genius Bar for an Even Better Customer Experience

The Best Retailer in the World just got Better Not content with sitting on their laurels as the worlds best retail brand (with sales/m2 markedly greater than Lululemon at number two) Apple have looked to revamp their in-store product servicing offer known as ‘The Genius…

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Apple and the Power of Brand Loyalty

Good Morning Brand Loyalty. This morning I spent 20 minutes of my valuable time filling out an online survey for Apple – and I did it quite happily. On a day in a week when my time feels in particularly short supply, I surprised even…

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