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Apple Revamps Its Genius Bar for an Even Better Customer Experience

The Best Retailer in the World just got Better Not content with sitting on their laurels as the worlds best retail brand (with sales/m2 markedly greater than Lululemon at number two) Apple have looked to revamp their in-store product servicing offer known as ‘The Genius…

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The 'Real' Apple Store

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple harvesting season) with a real treat for shoppers by creating a…

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Apple Brand Rotten at the Core?

Tax to Apple is clearly a dirty word Do large corporates such as Apple have a moral responsibility to pay their fair share of taxation? The Financial Review has in recent days finally been able to put some order of magnitude around just how little…

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Apple pushes us further toward cloud computing and brand affinity

With the latest release of Mavericks (Apple’s newest operating system) we are being channeled further toward cloud computing and brand affinity. When I first learnt that the latest Apple operating system was free I was delighted. I couldn’t wait to upgrade my Mac Book Pro.…

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Apple doubles down on brand value

Apple Launches iPhone 5C & iPhone 5S. You’d have to have been living under a rock not to know Apple has launched new iPhones this week. Naturally, as one of the world’s most valuable companies and brands, every single news outlet has reported on it…

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A brand lesson from the masters

Apple have been busy in the last week or so with iOS7, OSX Mavericks and plenty of other stuff, but what stood out for me was the piece of video they used to launch their World Wide Developers Conference. I don’t think I’ve ever seen…

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Paper engineering – inspiration to think outside the box

Matt Shlian. I’m not sure why I haven’t heard the name before, maybe because I don’t come from a design background, or maybe because I’m just a little slow like that, but what ever the reason, I can now appreciate that this guy is producing some seriously cool…

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Apple Radio – continuing the brand's stretch and dominance

Brand dominance over every aspect of our lives, continues to drive Apple’s brand ambition. Like Virgin and a growing collective of brands who challenge the ‘one brand per category’ approach to brand architecture, Apple has continued to stretch their brand. No longer just about computers,…

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Apple and the Power of Brand Loyalty

Good Morning Brand Loyalty. This morning I spent 20 minutes of my valuable time filling out an online survey for Apple – and I did it quite happily. On a day in a week when my time feels in particularly short supply, I surprised even…

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Emotion Charged Brands Win

In Australia, retailers continue to struggle. A two speed economy and continuing frugality amongst consumers looks like being around for some time into the future. Data released by the Reserve Bank at the beginning of this week indicates that credit and debit card transactions shows…

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The secret to a truly brilliant branded app

For anyone who has ever been to a fashion show, I am sure they are all too familiar with the disappointment of returning home to review the photos of the day, only to find your IPhone full of blurry snapshots that vaguely resemble a person.…

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