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Kia courts Aus Open brand again, this time with clever app

It’s summer, it’s stinking hot in Melbourne so it must be tennis time and Kia is hoping this is their time. As the official Australian Open Sponsor, Kia has created a nice little app that is a smashing brand gesture. The Game On App not…

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A Bold Brand Gesture

In an Australian racing first, leading online bookmaker Sportsbet.com.au has declared the 2010 Cox Plate (to be run 23/10/2010) a one horse race and has paid out all bets totaling more than $250,000 on the Bart Cummings trained – So You Think. The unprecedented move…

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