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Another GM brand failure; Opel killed in Australia

GM has added another brand to its list of failures as Opel misses its first anniversary in Australia. On Friday, GM announced their German-based brand Opel was ceasing operations in Australia and would wind down their network immediately. It’s always easy with the benefit of…

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Protoyping Brand Expressions – Renault's Grand Brand Design Gesture

Yes, another Prototype Car Design Every year it seems, at every motor show, every second car brand is unveiling their latest Prototype car. A new piece of design whimsy to rev the petrol headed car obsession and keep the wheels of brand building turning. But…

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