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How to brand a landmark

Regular readers will already be familiar with the recent innovations taking place in the world of pop-up retail/brand experiences, from the beautifully evocative Cognac brand Martell, to the brand with balls Beatbox Burgers. A recent commission by appliance specialists Electrolux is about to be launched…

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Beatbox Burgers – a Brand with Balls

So what is it that makes one brand stand out from the others? In the world of burgers there are a million different brands in the market place. A few giants like Macky-Ds and Burger King stand out with their mega-marketing budgets. Some like Lord…

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