Will putting a trademark on hashtags restrict its ability to be successful? In recent times, brands have increasingly been using their own bespoke hashtags to communicate with customers. As the use of hashtags becomes more common, hashtag trademark applications filed have followed suite. The words…
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American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…
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Open your mind, get up off the couch, move. Anthony Bourdain is a reality TV personality, chef and author who has been exploring the world and sharing his travels with us all on his series No Reservations, The Layover, and Part’s Unknown. Bourdain has been in…
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Are you a Brand Ambassador just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day. It was the display of a free spirited woman…
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A Graphic Demonstration of the Value of Brand Australian value retailer Best & Less set out to demonstrate you don’t have to pay crazy prices for women’s fashion. They set-up a pop-up shop in Sydney’s CBD, branding it as LAB (an inverted acronym of Best…
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An Australian skincare brand is turning ground coffee beans into a body scrub. Sold inside a brown paper bag. Who would have thought?
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Brand identity brings new social mobile app to life. Truly Deeply’s brand positioning and identity work is helping Kombie to stand out and become the next big thing in the competitive social app world. Kombie founder Stuart Berwick, said that “The Kombie brand identity has…
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Australian’s of all ages come together to celebrate Bonds 100th birthday with song and dance. Turning 100 is kind of a big deal for a retail brand.
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Airbnb ‘Transkind’ campaign set to share the spotlight with Caitlyn Jenner’s ESPY awards on ABC.
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Kramer’s reverse peephole and George’s Valentines Day photo shoot on display for fans with the help from Hulu’s branded pop-up apartment.
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Carlton & United breweries (CUB) premium beer brand Peroni gets going with their online presence by recently starting a blog and shifting from traditional marketing to now publishing their brands partnerships, events and significant influencers online. SapientNitro digital agency has created an online presence for…
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