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American Apparel is Bringing Sexy Back

American Apparel returns to its roots in an attempt to revive the brand American Apparel, the Los Angeles based clothing manufacturer and retailer known for basic apparel and risqué marketing campaigns, has decided to bring sexy back, and propel it back to being at the…

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Anthony Bourdain – A Lesson in Creating a Powerful Personal Brand

Open your mind, get up off the couch, move.  Anthony Bourdain is a reality TV personality, chef and author who has been exploring the world and sharing his travels with us all on his series No Reservations, The Layover, and Part’s Unknown. Bourdain has been in…

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Leveraging brand equity from golden moments of the everyday punter.

Are you a Brand Ambassador  just waiting to happen? You may have recently seen the news footage of a rain drenched race filly stripping down to her underwear at the spring racing carnival’s famous Oaks Day.  It was the display of a free spirited woman…

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Value retailer Best & Less demonstrates the dollar value of branding

A Graphic Demonstration of the Value of Brand Australian value retailer Best & Less set out to demonstrate you don’t have to pay crazy prices for women’s fashion. They set-up a pop-up shop in Sydney’s CBD, branding it as LAB (an inverted acronym of Best…

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Frank Body. A Coffee Scrub Revolution.

An Australian skincare brand is turning ground coffee beans into a body scrub. Sold inside a brown paper bag. Who would have thought? 

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Truly Deeply creates brand for new app Kombie

Brand identity brings new social mobile app to life. Truly Deeply’s brand positioning and identity work is helping Kombie to stand out and become the next big thing in the competitive social app world. Kombie founder Stuart Berwick, said that “The Kombie brand identity has…

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Bonds celebrate 100 years with it’s biggest campaign yet.

Australian’s of all ages come together to celebrate Bonds 100th birthday with song and dance. Turning 100 is kind of a big deal for a retail brand.

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Hulu creates pop-up Seinfeld apartment in downtown New York.

  Kramer’s reverse peephole and George’s Valentines Day photo shoot on display for fans with the help from Hulu’s branded pop-up apartment. 

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Stile Italiano – Peroni builds online presence

Carlton & United breweries (CUB) premium beer brand Peroni gets going with their online presence by recently starting a blog and shifting from traditional marketing to now publishing their brands partnerships, events and significant influencers online. SapientNitro digital agency has created an online presence for…

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Clorox branded racist for their emojis tweet

Recenlty, we saw another example of how careful brands need to be when they use social media. Bleach brand Clorox damaged their clean image by being accused of being racist following poorly considered tweet. Clorox has since apologised for what they believe was a harmless…

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A Peak Inside From One Of Our Regulars

One of the things I love about my freelancing stints at Truly Deeply is when it coincides with Snack Day!

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