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Hyundai's latest viral ad – the future of automotive is here and now

Empty Car Convoy from Hyundai showcases their latest smart technology ‘Smart Caring’ is Hyundai’s promise for customer satisfaction. To demonstrate their brand proposition of; ‘Smart technology to care for you, because we care for you’ they got a bunch of stunt drivers to create a…

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Asylum Seeker Attitude leaves Australian Brand Overboard

If you live in Australia you cannot have missed the harsh realities of the manic hardline approach the Government has adopted towards asylum seekers, attempting to reach Australian shores by boat. I will not attempt to summarise what has been occurring, but at every level…

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Where are brands adding meaningful happiness?

Last week I mentioned my recent trip to Nepal and Bhutan to conduct entrepreneur workshops for young people in those two countries. 

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KLM – Social fail or win for the brand?

KLM’s ‘Adios Amigos’ world cup tweet to Mexico has gained much attention in the past day or so. Most negative but is there another side to the story?

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48 Hours to Market

Shorten the time frame for brand action I have just had the privilege of returning from a two-week visit to Nepal and Bhutan running a series of entrepreneur workshops. The program is a result of a number of fellow EO members coming together and forming…

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Coke's tiny vending machines make a big brand impression.

Big Brand Thinking for Coke Mini Can Campaign When you have one of the biggest marketing budgets in the known world, a universally understood brand and yet another new product to launch to market – making a truly memorable splash is not as easy as…

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Start-up delivering an interesting new concept

Where there is opportunity, there is a potential brand. Here’s a simple idea an American start-up company Washboard have come up with for regulars of coin laundries.

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The no ‘bull twang’ campaign that’s got men talking…

To coincide with Men’s Health week in 2013 Beyond Blue created an incredibly considered and effective branded integrated campaign that communicates directly to men, Man Therapy.

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How icons can connect us to our past and present

More than just a clock this icon is a part of Melbourne’s history.

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US fast food brand serves-up 13 hour slow cooked ad

When US fast food brand Arby’s was looking for a way to promote their Smokehouse Brisket Sandwich, they found the solution in the most obvious of places – it was literally baked into the product. Many marketers find it difficult to see beyond the paradigm…

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