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Nike underscores their ‘design’ brand credential with World Cup typography

Creating Remarkable Brand Design Gestures A big thanks to NIKE from all of us who burned the midnight oil watching the World Cup for making our viewing all that much more pleasurable. If you’re a World Cup fan and you have the misfortune to be…

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Pantone reminds us of the critical role colour plays in brand identity design

  These minimalist posters designed for Pantone use famous characters to remind us of the importance of color in recognition and recall. Anyone who has ever worked in or with a brand identity design agency will be familiar with Pantone, the brand that represents the…

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Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models. 

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Asylum Seeker Attitude leaves Australian Brand Overboard

If you live in Australia you cannot have missed the harsh realities of the manic hardline approach the Government has adopted towards asylum seekers, attempting to reach Australian shores by boat. I will not attempt to summarise what has been occurring, but at every level…

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Nick Kyrgios Before & After – Ugly Duckling to Powerhouse Brand

An Amazingly Audacious Brand Comes of Age This last week has seen the emergence of a brilliant, new brand in Australian sport. If you’ve just returned from outer Mongolia you may have missed the scintillating run of Aussie tennis young-gun Nick Kyrgios as he beat…

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KLM – Social fail or win for the brand?

KLM’s ‘Adios Amigos’ world cup tweet to Mexico has gained much attention in the past day or so. Most negative but is there another side to the story?

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48 Hours to Market

Shorten the time frame for brand action I have just had the privilege of returning from a two-week visit to Nepal and Bhutan running a series of entrepreneur workshops. The program is a result of a number of fellow EO members coming together and forming…

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Start-up delivering an interesting new concept

Where there is opportunity, there is a potential brand. Here’s a simple idea an American start-up company Washboard have come up with for regulars of coin laundries.

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The no ‘bull twang’ campaign that’s got men talking…

To coincide with Men’s Health week in 2013 Beyond Blue created an incredibly considered and effective branded integrated campaign that communicates directly to men, Man Therapy.

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How icons can connect us to our past and present

More than just a clock this icon is a part of Melbourne’s history.

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Are you breaking bad with your audience?

Let us do a deal for you… The local legal profession needs to lift their advertising chutzpah and start looking at new angles to promote their wares.

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