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Are you breaking bad with your audience?

Let us do a deal for you… The local legal profession needs to lift their advertising chutzpah and start looking at new angles to promote their wares.

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The ROI of Million Dollar Brands

What’s My ROI? It’s a question we hear over and over; “What’s the ROI gonna be on my new brand identity?” For the branding industry, this question strikes to the heart of the challenges we face in building understanding of the business value in what…

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Giving is a great brand strategy

Employees attracted to a big heart. According to a recent article in Forbes Magazine, across the world employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.

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Praise-be to businesses who value the power of brand design

Just Recognition for Unique Brand Design A recent post on LinkedIn by Robert Boyle, Creative Director at Target McConnells turned my attention to this font made out of rubber bands. As a creator of brands I’m a big fan of customised fonts. In recent years we’ve…

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16 reasons why creative business card design will never go out of fashion

Creativity Beats Technology Every Time. As a creative brand agency we spend alot of time exploring the best channels to communicate with the market. Over recent years there’s been much talk about the death of the business card, but as these creative little gems show,…

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Retail Brand Theatre Is A Differentiator

Is a cost mindset killing the theatre? With all the focus recently on department store David Jones receiving a $2.15 billion takeover offer from South African retailer Woolworths, it has again raised questions around the future of department stores.

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Call for Entries: The International “Rising Star” Student Graphic Design Contest.

Introducing a Student Design Contest with a Ripping Prize. The winner of the Rising Start Graphic Design Competition will have a chance to work with Ad agency Leo Burnett’s in Prague for six months, along with approx. $4,500 in total “pocket money” (15,000 CZK/month) and…

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Campaign Brief features Truly Deeply’s new branding for jewellery brand Koolaman

Our stunning recent brand work for jewellery brand; Koolaman has been fea­tured in Campaign Brief. We’re proud as punch of the quality of strategy, brand identity creative and brand communications we’ve achieved, working with this wonderful and inspiring client. You can read the full case-study…

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Sochi 2014 Winter Olympics Brand Identity – Love it or Hate it?

Well the Sochi 2014 Winter Olympic Games have finally arrived For a country with more eskies than snow mobiles, it bloody amazing there’s any interest at all in the games. For the most part our Australian team slog-it-out with little recognition and no fanfare –…

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Unique brand identity design inspired by the intersection of two cultures

Inspiring Brand Identity Design Regardless of the category, the most innovative, memorable and unique brand identities are often inspired by the intersection of two, unrelated parts of the proposition. With virtually every category crowded by ‘me-too’ competition, the valuable new space for brands is in…

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Of Sacred Cows and Rebranding Projects

When it comes to re-design there are few projects I can think of with more sacred cows than a 1000 year old Catholic Church. Architect John Pawson recently revealed his stunning restoration of the St Moritz church in Augsburg Germany. I was firstly struck by…

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An Interview with Derek Carroll, Creative Director of Branding Agency Truly Deeply

18 questions you always wanted to ask… We get a lot of questions about what we do and how we do it from clients, students, partners, suppliers etc. This month I’m helping a student out with her Industry Engagement. She’s asked a lot of questions…

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