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9 of the top 15 Brands Associated with Rio 2016 are not Olympic Sponsors

Olympic Games Sponsorship is no Guarantee of a Gold Medal Brand Association Eighteen months out from the 2016 Rio Olympics, the majority of brands associated with the world’s highest profile sporting and television event aren’t actually sponsors. Whilst Olympic Sponsors; Coke, Bridgestone, McDonald’s and GE…

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James Hird Personal Brand Battered

Humility is a lost art form In case you missed it. Essendon Football Club embroiled in a supplements scandal through out AFL football season 2013. Coach James Hird, who presided over the sorry affair, gets suspended for 12 months.

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