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Clorox branded racist for their emojis tweet

Recenlty, we saw another example of how careful brands need to be when they use social media. Bleach brand Clorox damaged their clean image by being accused of being racist following poorly considered tweet. Clorox has since apologised for what they believe was a harmless…

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A Peak Inside From One Of Our Regulars

One of the things I love about my freelancing stints at Truly Deeply is when it coincides with Snack Day!

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OK that's just cool – Prynt smartphone case instantly prints camera photos

Gotta love a new brand with ‘baked-in’ product differentation   Sometime you see a new product that strikes you as having particularly broad cool appeal. ‘Broad’, ‘Cool’ and ‘Appeal’ are three words that rarely fit together, but the new Prynt smartphone case is a rare breed.…

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Why Jim Collins was right; 'Open Minded' is the Right Strategy for Brands

Versatility is the new Black in Branding All brands start life with a product and a customer (hopefully lots of custo0mers). But when your market shifts, new competitors appear or technology takes the value right out from under your consumer value proposition, great brands know…

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1970's letter from Lego show's why the brand has been so successful for so long.

A Brand Strategy with 40 Years Consistency and Clarity Forty years ago the world was a very different place – TV was king, there were no such thing as personal computers let-alone the internet, no Youtube, no facebook or Instagram, no reality TV or Kardashions…

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How Marketing & Christmas lights helped Columbian Guerrillas to put down their guns

An Inspiring TED Talk on how Marketing can be a Powerful Tool for Change Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. The human cost of the war…

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When was the last time your brand cracked a smile?

The Pulling Power of a Smile As channels to market keep fracturing, the social landscape becomes more and more chaotic and consumers take charge across every category – what’s a brand to do? The answer might be right under your nose – well right under…

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Iconic Australian confectionery brand Darrell Lea recovers under strong leadership

A Brand Story with a Delicious Ending Our friends at Grapevine have been working with local Confectionery maker Darrell Lea over the last two years as it’s new owners the Quinn family look to rebuild this once iconic Australian retail brand. The new brand strategy…

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Platform helps big brands de-risk launching into new, emerging markets.

Prototyping New Markets for Brands Jana Marketplace lets people in emerging markets test-drive big brands’ new services for free. Boston-based mobile rewards company Jana has developed a platform that connects consumers in emerging markets with brands using the currency of mobile airtime. The platform is…

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This is a Generic Brand Video – The challenge for brand authenticity has never been greater

The Brand Strategy of Authenticity has never been more Important If you keep doing what you’ve always done, you will no-longer get what you always got. In brand the diminishing law of returns is an absolute truism. What served to differentiate a brand a decade…

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The way we buy has forever changed, has your brand changed too?

The way people buy has changed, and the world of business along with it. “The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t novelty. They are all we’ve got left” – So said business and marketing writer…

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When was the last time your brand's light turned green?

If we always do what we’ve always done, we’ll get back less than we ever got. With forgiveness for misquoting one of the more profound truisms of business, the sentiment is true of so many brands we encounter. When sitting down with a client for…

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