Recenlty, we saw another example of how careful brands need to be when they use social media. Bleach brand Clorox damaged their clean image by being accused of being racist following poorly considered tweet. Clorox has since apologised for what they believe was a harmless…
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One of the things I love about my freelancing stints at Truly Deeply is when it coincides with Snack Day!
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For Retail Brands Small Size Matters In the world of retail, one of the biggest trends we’re seeing is ‘Small’. Small spaces, popups, carts, the smaller the better. As traditional retail continues to think big with large footprints, even larger big-box formats, malls, retail centers…
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Gotta love a new brand with ‘baked-in’ product differentation Sometime you see a new product that strikes you as having particularly broad cool appeal. ‘Broad’, ‘Cool’ and ‘Appeal’ are three words that rarely fit together, but the new Prynt smartphone case is a rare breed.…
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Versatility is the new Black in Branding All brands start life with a product and a customer (hopefully lots of custo0mers). But when your market shifts, new competitors appear or technology takes the value right out from under your consumer value proposition, great brands know…
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My How Times Have Changed – The Online Brand Revolution Recently we passed 2 million hits on the Truly Deeply web site. Back in 2009 when we launched our updated site and blog – if you’d told us we were going to have that many…
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Wishing you a Merry Christmas Every Christmas we debate which brand has most successfully captured the emotion ans spirit of the festive season. There are always plenty of favorites, but never one ad we can all agree on. As we close our doors, shut down…
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An Inspiring TED Talk on how Marketing can be a Powerful Tool for Change Colombia is a country of exceptional beauty and promise, and it’s also a country where the F.A.R.C. guerrilla movement has incited violence for 50 years. The human cost of the war…
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The Pulling Power of a Smile As channels to market keep fracturing, the social landscape becomes more and more chaotic and consumers take charge across every category – what’s a brand to do? The answer might be right under your nose – well right under…
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Prototyping New Markets for Brands Jana Marketplace lets people in emerging markets test-drive big brands’ new services for free. Boston-based mobile rewards company Jana has developed a platform that connects consumers in emerging markets with brands using the currency of mobile airtime. The platform is…
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The Brand Strategy of Authenticity has never been more Important If you keep doing what you’ve always done, you will no-longer get what you always got. In brand the diminishing law of returns is an absolute truism. What served to differentiate a brand a decade…
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A Challenging Advertising Gig ‘Charming’ is not the adjective I would typically associate with tampon advertising. It’s a damned if you do and damned if you don’t category where regardless of which advertising approach you take from sensitive to over the top it’s all-but impossible…
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