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Where are brands adding meaningful happiness?

Last week I mentioned my recent trip to Nepal and Bhutan to conduct entrepreneur workshops for young people in those two countries. 

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KLM – Social fail or win for the brand?

KLM’s ‘Adios Amigos’ world cup tweet to Mexico has gained much attention in the past day or so. Most negative but is there another side to the story?

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48 Hours to Market

Shorten the time frame for brand action I have just had the privilege of returning from a two-week visit to Nepal and Bhutan running a series of entrepreneur workshops. The program is a result of a number of fellow EO members coming together and forming…

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Start-up delivering an interesting new concept

Where there is opportunity, there is a potential brand. Here’s a simple idea an American start-up company Washboard have come up with for regulars of coin laundries.

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Are you breaking bad with your audience?

Let us do a deal for you… The local legal profession needs to lift their advertising chutzpah and start looking at new angles to promote their wares.

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Harley Davidson on an interesting segmentation ride

Bad Ass or not. Harley Davidson are about to launch two new motorcycles models in US, targeted firmly at the female rider.

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Giving is a great brand strategy

Employees attracted to a big heart. According to a recent article in Forbes Magazine, across the world employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.

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Campaign Brief features Truly Deeply’s new branding for jewellery brand Koolaman

Our stunning recent brand work for jewellery brand; Koolaman has been fea­tured in Campaign Brief. We’re proud as punch of the quality of strategy, brand identity creative and brand communications we’ve achieved, working with this wonderful and inspiring client. You can read the full case-study…

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Can Brilliant Packaging Design Create New Markets?

Can Packaging Design Drive New Categories for Brands? Recently I came across this beautiful packaging design concept created by Annemiek van der Beek as part of her graduation show at the Design Academy Eindhoven during Dutch Design Week. van der Beek created a collection of…

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Stunning Packaging Design Transcends Mere Packaging

Sometimes the Biggest Splash comes from a Great Idea Recently Sony released their new underwater-friendly MP3 players – packaged in a bottle of water. The players are designed to offer swimmers a way to listen to their playlists in the pool and were looking for a…

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An Interview with Derek Carroll, Creative Director of Branding Agency Truly Deeply

18 questions you always wanted to ask… We get a lot of questions about what we do and how we do it from clients, students, partners, suppliers etc. This month I’m helping a student out with her Industry Engagement. She’s asked a lot of questions…

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Truly Deeply creates Ayomo, a frozen yoghurt brand for foodies

Truly Deeply is proud to showcase our retail brand design work for Ayomo. South Melbourne is the proud new home for Ayomo, a new concept in frozen yoghurts, cold pressed juices and smoothies. Inspired by a vision of real yoghurt infused with intense flavours, Ayomo…

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