The Beauty of Blank Canvases We’ve been banging-on about blank canvasses for months. Blank canvases are the myriad of brand communications points that currently connect with your audience, but have not been identified as opportunities to create brand messages. Whilst the humble matchbook has long…
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We Love a Good Blank Canvas As a brand agency, there’s not much we love more than a great blank brand canvas that’s been spotted and transformed into a glowing gesture of brand communication. When we talk to our clients (and anyone else who’ll listen)…
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Mission Impossible Could there be a more difficult market segment for brands to differentiate themselves than water. On the surface it would seem to be brand mission impossible, but over the last fifteen years we’ve seen water become a hotly contested market place. In this…
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The Power of Blank Canvases Recently we wrote about the power of blank canvases to provide businesses of all sizes with a marketing advantage. We used the example of retailers, who religiously cover the windows of their newly-leased stores with newspaper rather than recognising the…
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